How was the second day of Tallinn Digital Week conference 👇

The second presentation was by Dmitry Kornilov with the topic “Instagram filters for brands. Why Social AR is a must have element of digital transformation ”.
Dmitry showed many cases and introduced, in my opinion, to the new trend of 2021. And I'll tell you how 😎

Dmitry's speech
The main sources of controlled traffic:
PREVIOUSLY:
👉 Automated paid CPM and CPC traffic.
👉 Purchase of media traffic.
👉 Working with the press and bloggers.

NOW:
👉 Getting traffic from non-media audience using Instagram filters.

👉 Communication of your product through ordinary consumers can be not only native, but also more effective than usual.
👉 Consumers will be ready to fulfill your brand's social media communication goals if you help them complete their communication goals.
👉 Masks are a thing that helps users fulfill their social media goals:
Be beautiful
Be funny
Be important
Be creative
Be in the subject
Get noticed.
👉 According to Dmitry, the metaverse has already arrived. These are the sensations of virtual interactions.
👉 Instagram filters are a promo entry point and a tool for performing a promo action. Allows non-media audiences to inform their audiences about the promo.
👉 Creation of a new generation brand. If Lovemark 1.0 is “I love this brand because it's cool”, then Lovemark 2.0 is “I love this brand and talk about it everywhere” ie I create content about him.

What should a business do?
👉 start building bilateral communication relations.
👉 If earlier we talked about a personal brand, now is the time to remember about the personality of the brand. A brand book cannot stand behind this personality - people, your audience, stand behind it.