How was the third day of the Tallinn Digital Week conference 👇

The program of the third day consisted of a speech by Alexander Ambalov on the topic “How to get 50,000 subscribers using carousels and Reels”. After that Olga Polishchuk spoke on the topic “How can a digital blogger find work-life balance and not burn out”.

Both performances were very cool and helpful.
I will make a brief summary of them 😎

Alexander's speech
Why do carousels work?
👉 Instagram promotes posts that look longer.
👉 Instagram is promoting all its new features.
👉 The carousel has a structure according to the AIDA model:
Attention - catchy headline and picture on the first slide, grab attention.
Interest - we give out information that arouses the interest of the audience.
Desire - from the key point, we try to keep the user, not overload him, be on the verge of jokes.
Action - at the end there is a Call-to-action or call to action. For example, watch a video on YouTube or let you know if the post was helpful.

4 rules of a good carousel:

1. Intrigue in the title on the verge of clickbait.
2. Don't overload people with long texts.
3. Try to be as useful as possible for your target audience.
4. Different posts solve different problems: posts for comments, posts for subscriptions, posts for likes.

Alexander's observations on Reels.
👉 Some people start watching Reels instead of Stories and posts.
👉 The Reels algorithm is built in such a way that you are shown mainly those to whom you are not subscribed.

Olga's speech
What drives a digital specialist or blogger to burnout?
👉 Constant generation of content - the need to create it, even if there are no ideas, strength, inspiration ("must" instead of "want").
👉 Routine / monotony of processes within the blog.
👉 Pressure of obsessive thoughts “I can't stop, I have to invent, shoot, sell, warm”. And if you stop, then views, reach, likes will drop, everyone will unsubscribe from me.
👉 Fear of not meeting the expectations of the audience, not getting into the request, being rejected, mistrust of the audience “you were better before”.
👉 No visible or expected growth / outcome.
👉 Comparing yourself to others.
👉 "Always in touch" - living with a phone in hand, dopamine addiction, multitasking.
👉 Public visibility of errors.
👉 Hold the mask, maintain the image "I have to fit this personal brand."
👉 Negative comments, critical feedback.
👉 Combining blogging with other activities and social roles.

What if you feel exhausted?
👉 Digital detox - no gadget in sight from several hours to several days.
👉 Abandonment of multitasking. One action, then the next action.
👉 Digital hygiene before watching the feed (you need to decide why and for how long you go to social networks).
👉 Improved meta-skills of attention and state management. Shift of attention, concentration, relaxation, meditation.

If you feel really bad, what should you do?
👉 Pause in activity.
👉 Minimum of gadgets / for a week without communication.
👉 Restriction of social networks (delete them from the phone, log out).
👉 Rest, restoring the nervous system.
👉 Regular psychotherapy.
👉 Body-oriented practices and feasible sports.
👉 Walking / cycling.