How We Built Flight: Affordable Email Marketing Tool

Running an agency means sending a lot of emails—lead generation, client updates, newsletters, promotions, follow-ups—you name it. But if you’ve ever used big-name email platforms, you know the pain: the bigger your contact list, the higher your bill. Even if you send only a few campaigns, you still pay for storing thousands of contacts.

When we started talking to agencies, we heard the same frustration again and again:

“We just want something simple and affordable. Why is that so hard to find?”

That’s when we decided to build Flight—a bulk email tool designed for agencies that want predictable pricing, essential features, and high deliverability. With Flight, you can send up to 50,000 emails a month for just $30/month (annual) or $45/month (monthly)—no matter how many contacts you have.

The Pain We Saw in the Market

Before writing a single line of code, we spent months talking to agency owners. The problems were clear:

1. The Wrong Pricing Model – Most tools charge per contact stored, not per email sent. Agencies managing multiple clients often pay hundreds of dollars for contacts they’re not even emailing every month.
2. Feature Overload – Many tools are bloated with automation flows, social posting, CRM add-ons, and integrations agencies don’t need. These extras just make the platform harder to learn and more expensive.
3. Deliverability Concerns – Even with premium plans, some tools still had issues with spam filters or slow sending speeds.

We knew there had to be a better way—something simpler, cheaper, and more reliable.

The Vision for Flight

When we sat down to plan Flight, we asked ourselves: “If we were running an agency, what would we want?”
The answers became our core principles:

• Affordable and predictable pricing – Charge for emails sent, not contacts stored.
• Simple to use – No overwhelming dashboards, just what you need to send effective campaigns.
• Built for deliverability – Use a trusted backend to make sure emails actually land in inboxes.

Choosing the Right Engine

Early on, we faced a big decision—should we build our own sending infrastructure or use an existing provider?

We chose SendGrid’s Email API for one big reason: it’s battle-tested. By using SendGrid, we could:

• Send up to 50,000 emails per month on their Essential Plan for just $20/month.
• Skip the headaches of managing email servers and compliance rules.
• Focus on building a beautiful, simple interface for agencies instead of reinventing the wheel.

Keeping It Minimal (On Purpose)

One of the first things we decided was what not to build. We didn’t want Flight to turn into another bloated marketing tool.

Instead, we focused on the must-haves for agencies:

• Campaign creation with an HTML or template editor.
• Resend to unopened contacts with one click.
• Follow-up emails that appear in the same conversation thread for better engagement.
• Clear, simple statistics—opens, clicks, bounces—without overwhelming reports.

By saying “no” to unnecessary features, we made Flight fast to learn and easy to use from day one.

Finding Our First Users

Instead of going straight into highly regulated markets like the EU (GDPR), we decided to start in non-GDPR regions. This strategy let us:

• Launch quickly without heavy compliance overhead.
• Test real-world campaigns with early adopters.
• Collect feedback and success stories to refine the product.

Our ideal customers are marketing and lead generation agencies who send regular bulk emails and want to control costs without giving up reliability.

The Early Access Program

Before our official launch on October 1, 2025, we’re inviting agencies to join our Early Access Program.

Early access members get:

• 7-day free trial (100 emails/day limit).
• Priority onboarding support so you can get started quickly.
• Special annual pricing locked in for life.

Pricing:

• Annual – $360/year
• Monthly – $45/month

Why Flight Feels Different

Here’s why agencies have been calling Flight “the email tool that actually makes sense”:

1. You pay for emails sent, not contacts stored—finally, predictable bills.
2. You can learn it in a day—the interface is clean and straightforward.
3. You get better engagement—resend and follow-up tools are built in.
4. You trust your sending—powered by SendGrid for deliverability and speed.

What’s Next for Flight

Our roadmap is simple but powerful:

• Advanced segmentation for more targeted campaigns.
• API access for agencies who want automation.
• Done-for-you templates designed for agency use cases.

But we promise one thing—Flight will stay simple, affordable, and agency-friendly.

Closing Thoughts

We built Flight because we saw too many agencies overpaying for tools they didn’t fully use. By combining SendGrid’s proven infrastructure with our agency-focused design, we created something that’s simple, fast, and budget-friendly.

If you’re tired of complex pricing and feature bloat, Flight is ready for takeoff with you.

Join the Early Access Program →