How we gained 1,000s of Twitter impressions with just 1 post, and only 80 followers

Okay, so I'll start this post by saying that I realize that compared to some of the achievements on this site - this is a VERY minor win.

That said, it's still a win - and it's a tactic that we at Kanuu.io figured might help others.

Essentially, this tactic involves leveraging larger accounts within your product's sphere of interest to help spread the word about your product.

Kanuu.io is a tool that is targeted at Paddle users (providing them with a ready-to-go billing/subscription UI) and so we came up with a list of some of our favourite SaaS applications that also use Paddle and compiled them in this blog post:

https://kanuu.io/blog/2023-05-04/five-outstanding-saas-companies-using-paddle

As you will see, we wrote glowing reviews of their product/service and made sure to tag them when we shared the post on Twitter. This was easy for this particular post, as we're genuinely a fan of all these businesses.

Everyone likes receiving - and promoting - positive feedback so naturally these accounts shared, liked or otherwise engaged with the post.

That allowed us to get in front of their users, and help spread awareness of our brand and Kanuu's amazing offering.

We were able to generate nearly 8,000 impressions on this Tweet which isn't bad considering we're normally generating around 100 - 200.

Pro Tip: Target accounts with 10,000s of followers, rather than really large accounts. They're more likely to engage :)

Let me know if you'd like me to explain anything further, and if you'd like to learn more about Kanuu, you can do that here:

https://kanuu.io/blog/2023-04-06/what-is-kanuu-billing-subscription-ui