🚀 How We Got 15–20 Organic Installs/Day With Just One ASO Iteration (No Ads)

Hey IH folks! 👋
Just wanted to share a quick ASO case study that might help anyone launching on iOS and targeting niche markets.

We worked on a Health & Fitness app called Lolo, targeting the 🇮🇹 Italian App Store. The goal? Organic installs only — no Apple Search Ads, no external promotions.

🛠 What we did:
• Focused on long-tail, mid-intent keywords
• Ran 1 metadata iteration (title, subtitle, keyword field)
• Localized fully for the Italian market
• Used tools like AppTweak & Mobile Action to uncover low-competition, high-intent queries

📈 Results (in 7 days):
• 15–20 organic installs/day
• Top 1–2 rankings for:
• “conta calorie app gratis”
• “conta calorie app”

No paid traffic. No tricks. Just one round of research & execution.

⸻

📖 Full write-up here (with lessons + screenshots):
👉 https://medium.com/@aso.jenli/how-one-aso-iteration-helped-a-fitness-app-get-15-20-organic-installs-day-in-italy-with-0-ad-708ef8298e66

Hope this helps some of you working on indie launches!
Happy to answer questions or dive deeper on tools/process if anyone’s curious.

#indiedev #growthhacking #appmarketing #mobileapps #ASO #appstoreoptimization