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How we got our first 200 paid users for our SaaS app

Hi Yall, Sabba from VEED.IO here

GREAT NEWS! We just passed 200+ Paid users and £1K MRR in just 6 weeks.

We did have a lot of traffic before we started charging, mostly from organis search, but we roughly have a 1% conversion rate.

I have written a detailed post about the jou

  1. 2

    Great product!
    Can you share what tech/stack you used ?
    And what hosting ?
    Video processing is heavy operation and takes allot of cpu , how does it effect your revenue?

    1. 1

      Hey, Tim here (technical co-founder)

      "Can you share what tech/stack you used ?":

      • we have a static frontend in React hosted on Netlify / Cloudflare, Node API and farm of worker instances to process videos and some glue infrastructure to link it all up. All our tech stack is managed with Terraform.

      "And what hosting?"

      • Multi-cloud. But high bandwidth communication is on Google Cloud.

      "Video processing is heavy operation and takes allot of cpu , how does it effect your revenue?"

      • Yeah, it is. But there is a lot of idle time so you can jobs on demand with Docker / Kubernetes.
      1. 1

        Hey Tim, I believe that video procrssing is a CPU intensive task and from what I've read, Node doesn't seem to be good with handling CPU bound tasks.

        How are you handling this? I've been researching for a few days and can't decide if I should use Node for project which will execute cpu intesive tasks. Your advice would help a lot!

  2. 2

    Congrats!

    Also, you're WAY underpriced. I bet you could double or triple your price without slowing your revenue growth.

    1. 1

      Thanks, Alex

      I know but fear of rejection is a strange feeling.

      I will draw a line after feature X and double it.

      Sabba

      1. 1

        You really need to stop relearning this lesson.

      2. 1

        What’s the worst that happens if you changed it today? New subscriptions might slow down but they’d have to slow by a factor of 2-3x to slow revenue growth. Worst case scenario - you change the price back. Best case scenario, you’re growing faster, basically instantly!

  3. 1

    Hey Sabba,

    I read a reply by Tim that the backend is made of Node. I believe that video procrssing is a CPU intensive task and from what I've read, Node doesn't seem to be good with handling CPU bound tasks.

    How are you handling this? I've been researching for a few days and can't decide if I should use Node for my project which will execute cpu intesive tasks. Your advice would help a lot!

  4. 1

    Great share Sabba!
    Your story inspired me alot, <3

  5. 1

    Thanks for sharing, those contents are useful. And congrats!

  6. 1

    This post was really awesome! Congrats on 200+ paid users. Please keep sharing :)

    1. 1

      Pleased you enjoyed it and thanks for reading.

      More milestones and updates soon!

      Any topic you specifically want?

      1. 1

        Perhaps more details on your SEO process. How you chose what to target, etc.

        Anything in the weeds of how things are actually being done

        1. 1

          Sure, I will work on that for you this week.

  7. 1

    great post - practical, straight to the point yet entertaining

    1. 1

      I am really pleased it was practical + entertaining!

      Thanks for reading

  8. 1

    You should add your tagline to the blog. I didn't know what product you offered until I visited your homepage.

  9. 1

    Great stuff Sabba. Have the product changes you made based off the 25% churn made an impact on churn yet? What types of churn metrics are you looking at? I wrote this awhile back, figured I'd share in case it's helpful to you...

    https://medium.com/@mattpupa/how-to-measure-customer-retention-using-cohorts-14a684669af3

    Matt

    1. 1

      Hi Matt,

      Yep churn dropped by 50% in the last month. When users churn we ask them why and most often than not they just need one video...

      I read your article, some good stuff there! I feel like we are also in growth mode but need to work on retention at the same time. One insight is if we also had a watch video page then maybe users would come back for content as well as to create.

      Will keep you updated on this, hopefully, the next post I do will be "How we 10X our user retention"

      Thanks
      Sabba

      1. 1

        Hope you do... Looking forward to the updates!

  10. 1

    Love your energy and determination, keep it up!
    I like your style of writing - imperfect english but straight from the heart (same as me :p)

    Have you considered setting up an affiliate program? It seems like something that could work well for your vertical.

    1. 1

      Thank you so much! Thanks, super kind of you. Can you recommend an affiliate program framework we can use?

      Sabba

      1. 1

        Sorry for late reply - got caught up with work. There are many affiliate programs that you can easily find but most of them only does referral program. I think a viral approach may work well for your product (See hotjar case study https://www.hotjar.com/blog/2016/01/12/the-hotjar-story-part-1-from-idea-to-60000-beta-signups-in-6-months/), you can consider viral loops (which I think is also uk company).

        Personally for my own company (OnVoard), we're building referral programs by ourselves. Takes about one week's work.

        I hope that helps! Keep hustling.

  11. 1

    Lol, your "beta" in your logo made me laugh. I love it — who's idea was that? :)

    1. 2

      The 5 year old in me that I just can't shake..

  12. 1

    good read. thanks for sharing Sabba!

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