How we got our first 25 to 60 beta sign-ups.

Content marketing. Lots of micro-content. We came up with about 7 different posts, one for each day of the week, all linked to our pre-launch website. The same posts used to go on different platforms, like Reddit, Facebook, Indie Hackers, etc. The first one was more of a validation post which read was something like this: “would a software that helps you see who is on your website at all times, so that you can talk to them help you as a business? We are building something similar and we are giving it out at just $5 per month for life if you sign up now. If interested, sign up at …. “

The rest were posts asking for feedback on our design, website, copy, and updating them of our progress and offers etc. So this, got us our first 25 sign-up, to whom we sent an e-mail as soon as we launched beta. Half of them signed up and the rest of our 25 signups came from more posts on the platforms. Within a week, we were at 60 sign ups total.

We are still in Beta and we are looking forward to on-boarding more. This tool informs you of who is on your website at all times so that you can start a conversation with them. Feel free to get a hold of the tool here at https://interr.io