How we got Toyota, Suzuki, Claro, and Movistar to become clients/use our free trial (and why its important to have a marketing strategy).

Hey guys, Gonzalo from ABtesting.ai here.

I'm getting my bachelor's degree in marketing and advertising in March. I know most of you are technical founders that just go out there and try to grow your own products (that's amazing of course) but sometimes having a marketing plan can help, and I wanted to share ours.

So, we wanted to let everyone optimize their site without much effort. That's how ABtesting.ai was born. In just 10 minutes, you can have a powerful test running on your site.

But, we faced a problem: how is our tool going to look trustworthy for everyone out there on the internet?

We came up with a risky but interesting marketing plan: we are gonna spend the time we need to get a couple of world-known brands in order to quickly have their logos working as a validator.

How did we do that? Two steps:

1- Reach out: We reached out to local agencies that worked on performance marketing, via cold email, Linkedin, or trough people we know. Out of all the effort, we managed to get 2 agencies to pay attention to us.

2 - Attractive free trial: We offered a really good free trial for well-known brands. An experiment with all our features included and dedicated support.

With this strategy, we managed to:

• Get Toyota as a paid client.
• Get Claro as a paid client (Biggest telecom in Latam).
• We are doing the first experiment with Suzuki.
• We are doing the first experiment with Movistar (Huge telecom from Spain).

And got the permission to use the logo of each of them. Since they were using our product for free, they didn't have any problem with adding their logos on our landing. I believe our good support helped with that.

If you read this far and want some opinions or ideas about a possible marketing brand, just add your final goal and your project in the comments. I will try to give you tips and discuss some ideas! 👨🏻‍💻