How We Grew Our Email Newsletter to 1,000 Subscribers in 2 Weeks

We launched The Tonic (a free email newsletter) at the beginning of this year — the intention being to build a large, engaged list and then monetize with partnerships and sponsorships.

And for the first six months of 2021, we’ve had a list of just over 100 people (almost entirely friends and family) — to start, we privately messaged many of our online connections and asked them to join.

But obviously, that didn’t take us very far.

So after we felt that we’d found our footing in terms of content, tone, and style, we started looking for ways to grow the newsletter.

And the most effective strategy we’ve used (by far) is a quiz.

In fact, in the last two weeks, we’ve spent about $400 and grown our email list to over 1,000 subscribers — and our open rate is hovering around 50%!

Here's how we did it!

https://emailmastery.org/articles/how-we-grew-our-email-newsletter/

The Tonic - https://thetonic.us/