How we increased the amount of tourists in Prague
By Celadon
Challenge
The client is a sightseeing product for Prague. It’s a complete online solution including website, iOS & Android application development services, admin interface, and custom software. It is an interactive guide at hand, having everything the user needs to plan and enjoy a trip to Prague.
The client reached us with an inquiry to upgrade the existing website, reuse what is possible from the legacy backend code, create and launch a mobile version to improve user experience and increase online presence.
The main challenge was to increase conversion of the web app, make it more user-friendly, expand functionality and raise the number of mobile users.
Solution
To solve the tasks we’ve updated the whole web app UI, worked out the existing UX and launched a user-friendly mobile version. Our team comprehensively upgraded the branding strategy of the company.
We’ve also added an opportunity to buy the card online through QR-code. Thus we reduced the purchase time frame and made the process faster and easier.
Constructive feedback :
This post has all the negative impact of an ad (it is dry and brings no value to the reader) and none of the positive impacts (no links, call to action, or offer of value to a potential lead).
Doing things like this is a waste of time.
This current post basically says :
CHALLENGE : the client wanted a more user-friendly app.
SOLUTION : we made a more user-friendly app.
Impact of the post : wasted time and money.
Instead, here is a recommendation.
You could have written an actual case study with information that could be useful to the reader. Something like "3 UX changes we always make when improving a mobile app" would show your team's expertise, incite people to read, and provide value - which then gives you a chance to promote your agency in a subtle manner.
Sébastien