The best way to increase the conversion of an e-commerce is to get the right product in front a the right buyer. Machine learning can be used to understand each customer preferences at an atomic level, so we can personalize the e-commerce offer.
Tech giants like Microsoft, Google or Amazon use recommendation systems to boost customer engagement. Particularly, 35% of Amazon's revenue comes from product recommendations.
In RecoMind, we have been helping retailers to use AI to personalize their product offer. We recently changed our business model, there is no up-front investment or cost per click, we only get paid when we generate a sale. Our solution is actually free for the e-commerce.