How we made $2,000 from our info product 📈

Hey indiehackers,

We launched our info product Product Hunt Workbook in mid-September and we crossed $2,000 in sales last week. We reached this milestone by launching our workbook in 3 phases and today I’m going to share them with you so you can use it to launch your product.

Before that, here’s a quick summary of what is Product Hunt Workbook:

Product Hunt Workbook is a step by step blueprint to rank on top of Product Hunt. We built this workbook by interviewing 25 makers who ranked in the top 3 and putting all their launch strategies together.

This workbook contains:
→ 125 launch tasks followed by top makers.
→ 99 communities to share product hunt launch.
→ 63 done for you launch post templates.

Here is how we launched and promoted Product Hunt Workbook to reach $2000 in sales.

Phase 0: Pre-launch

We decided that we need to get sales for the workbook before we launch on the product hunt. This will help us to validate the idea and also set a deadline for us (so that we won’t delay the launch).

So, we created a waitlist landing page using convertkit. And then we started sharing build-public updates about our workbook on social media and plugged our waitlist page in the comments to get subscribers.

We also built 2 mini products and did a giveaway on social media and Indiehackers:

1. List of 45+ subreddits to share Product Hunt launch
2. List of 50 best taglines on product hunt in 2023

With all these efforts, we had 900 subscribers(Giveaway + Waitlist + Our website forms) on our email list. At this point, we decided to open pre-orders for our list.

So we put up a Pre-order landing page and checkout flow. And we sent 3 emails to all the subscribers about the opening of the pre-order deal & why they should get it.

From this 3 email sequence, we made 19 pre-order sales.

Phase 1: Launch

Once the workbook was finished, we sent access to these 19 members who pre-ordered and got their feedback.

Then, we did a soft launch on Twitter, and LinkedIn. From this, we made around 5 sales.

Post our soft-launch, we decided to launch on Product Hunt and scheduled our launch on 29th September.

We started promoting our launch on Twitter and LinkedIn actively by plugging coming soon page link & increasing followers for the coming soon page. We reached out to our maker friends, our audience asking to support on the launch day.

With all these efforts, we ranked #2 on Product Hunt, got featured on the home page and in the PH newsletter that got us 12 sales.

Phase 2: Post Product Hunt launch

After seeing the positive response from the community and reviews from our previous users, we felt that our workbook is solid and we needed to promote it more.

So, we launched on other platforms like Peerlist, Affordhunt, Insanely cool tools, Indiehackers, etc. In addition to this, we also started sharing updates and testimonials about Product Hunt workbook on Twitter and LinkedIn.

We also added Product Hunt Workbook as an upsell to all of our free products we sell on Gumroad.

With all these efforts we made 35 sales till now after our Product Hunt launch. This means we got one sale a day almost.

And now what?

We are planning the next phase to promote the Product Hunt Workbook in November. This is what we plan to do this month:

1. Collab with newsletter creators
2. Run ads on social media
3. Build side projects and plug workbook

We hope this will help us cross the $4k mark soon. Will share more about how it goes soon.

Also, if you are launching on Product Hunt, checkout Product Hunt Workbook.