How we optimised the landing page for a Google Analytics automation tool
https://avian.io/connector/google_analytics/
Our tool makes it easier to get Google Analytics data into Google Sheets and live sync that data automatically. We noticed when we first launched the landing page, the bounce rate was around 78%. So what we did is we used Hotjar and compulsively viewed all the sessions. Results ^
Hans, cofounder of Avian here. We just started this and keen to hear your thoughts, would you have done it differently?