How we sold to 5 Billion $ Clients in under 12 months

I started TMA with no background in RFID, IOT or inventory Management.

It all came out because people wanted a better system to handle their large, reusable inventory in old, legacy industries, like electricity, gas, chemical products, etc.

We launched our inventory software in March 2025. In 12 months, we managed to gather interest from 15 of the largest energy distributors worldwide, and sign 5 of these enterprise giants for a paid deployment.

And this is how we did it:

1. Start with the customers and ask them what they want

This is a classic, but it is exactly how I did it: I cold outreached 50 CEOs, business leaders and head of products on LinkedIn, introducing myself and asking for their knowledge and feedback.

They delivered.

In a few months, I had a clear pictures of the hurdles, needs and costs reusable inventory caused in the industry.

1. Apply to innovation programs and CVCs

Let's be honest: incubators and accelerators should serve 3 purposes only.

• Money

• Clients

• Network

If they don't bring any funding, pilots or warm intros, you are loosing your time.

When accelerators are launched by large corporates, they are the best way to get your foot in the door. Because innovation managers screen for startups that answer a corporate need and put you in touch with the decision-makers straight-away.

1. Build the trust and relationship

How do you get a fortune-500 company leader to trust a small startup?

You maintain and build up your relationship over time.

Regular calls, steady updates, clear progress. This is how they see you are still alive and capable of taking the load of their needs.

So they have what they need to build a case internally, and you are the first they think about when management approves.

1. Build less for more value: the 80/20 rule

When you launch a company and a new product, you would be tempted to build, build, build.

More features, big capabilities.

But the more features you add, the more bugs and chaos you create.

That's how you loose the trust of the big guys.

So don't. Focus on a few life changing features, something they can't find anywhere else, and sell that. Most of the time, that's all they need you for.

1. Simplicity is queen

As a 1% VC-backed female founder, thank you for accepting this feminized title.

To the facts: when you sell a big corporate, most of the time, you are not selling to a technical guy. You are selling to a business person. With business needs. and business expertise.

Most RFID solutions out there are complex. When I asked for my first RFID quote to track 100 items at TMA, it was $50,000, 25 lines of items I couldn't understand a single word.

So now, when I sell to supply chain directors, inventory managers or COOs, I don't make complex quotes. I tell them "you need 3 RFID readers, 1K RFID tags and our inventory software." And the price is aligned.

They can start in 2H and less than their corporate coffee budget.

When they see how great your solution is, they call you back and order more.

Simple.

Conclusion:

There is much more to the craft than 5 points of course, and it takes a lot of hours and energy. But these tips can already take you very far.

What hurdles are you facing with scaling your business and growth? I'll happily share more!