How we stumbled into building Leadcube

How we stumbled into building Leadcube:
As developers running a software company, we often helped clients with their (small) business websites and webshops. Most of those clients were running ads and getting steady traffic, but we noticed that few people were reaching out, at least certainly fewer than we hoped.

At first, we assumed it was the ads or the audience. But when we clicked through the websites like a customer would, the real issue was friction. It wasn't easy to reach out or get the right information at the right moment.

It got us thinking: how many businesses lose conversations not because of traffic, but because the first step to contact, or the missing information, feels unclear?

Experiments (what failed and what stuck):
We considered giving visitors more options and making things more in your face, but that overwhelmed people.

What started working: one clear starting action, shown at the right time, with a quick confirmation so the team has something concrete to follow up on. Pair that with timely information where it matters (reviews during checkout, a short FAQ on the homepage, the right CTA on a service page).

Where that led:
That small experiment grew into Leadcube, a lightweight widget that lowers the barrier to contact and surfaces the right information. We've kept it simple: quick setup, minimal impact on load time, and templates for different kinds of sites and companies. You can show different configurations, CTA options, and other modules by page or moment, so people see exactly what they need when they need it.

But the tool is just one piece. The bigger lesson for us is how overlooked "the first step" really is. Everyone focuses on traffic, while the bridge between a visit and a conversation or lead is often wobbly.

What I'd love to hear from you:

• How do you personally balance being available without being pushy?
• If you've built something similar, how did you figure out timing and tone?
• What’s one friction point you've noticed when you try to contact a business online?

If you're curious:
I've added Leadcube here on IH. We're happy to give this community a head start when trying it out. Even if you never use it, I hope these notes help you spot a small win on your own site.