How we used Reddit to hit $32k/mo with our AI headshot generator
Why Most Founders Ignore Reddit (and Why They Shouldn't)
Most founders completely ignore Reddit because it feels complicated, risky and frankly scary.
Over the past two years, Reddit's traffic that it receives from Google has skyrocketed from just 60 million visits/mo to a whopping 800 million/mo!!
And the part is it is still an untapped goldmine. Hardly anyone is doing Reddit or the right way.
I've been using Reddit to promote all my tools and one such example is a headshot generator that I bought at $2k and grew it just from engaging on Reddit threads.
The headshot generator currently pulls in $32,605/month almost entirely from strategic Reddit comments.
Here’s exactly how we do it, step by step:
Step 1: Find the right threads (this is super important)
We don't randomly post and spam all over Reddit. Instead, we specifically target threads that already rank high on Google for search terms like:
- "Best AI headshot generator"
- "headshotpro alternatives"
- "[Competitor brand] review"
Why? People who land on these Reddit threads from Google are already at the buying stage. They're actively looking for suggestions.
We quickly identify these threads using either of these two tools:
- Ahrefs: Search for commercial and transactional keywords like "best AI headshot generator" or "what is a good headshot generator". Pricing starts from $119/mo.
- Crowdreply: Same idea as above. It is free to use. Search for terms like these: "best AI headshot generator + Reddit" or "what is a good headshot generator + Reddit"
- Replyguy Another tool but it's not free and comes with a subscription
- Google It is free to use. Search for terms like these site:reddit.com best AI headshot generator
This ensures every thread we engage in has these:
- Highly relevant
- People are actively looking for a suggestion or recommendation
- Ranking on Google and receiving traffic on that thread
Step 2: Avoid account bans (the headache you’ll inevitably face)
The biggest headache on Reddit: new accounts get instantly removed or shadowbanned.
We just buy high karma and old accounts and have an automated backend + VAs that manage it and keep them active.
We use our own platform (CrowdReply.io) where all this is handled using our network of accs.
Step 3: How to write comments that stick
99% of Reddit marketers fail right here.
The golden rule: Don't pitch, just recommend.
Here's our exact comment framework:
- Talk like a normal f\*cking person :P
- Provide genuinely helpful insights or personal experience.
- DO NOT USE AI GENERATED COMMENTS!!
- Casually mention your product among 1-2 other well known alternatives.
- Never oversell: just give them enough to Google your product or directly click your link.
Step 4: Upvote strategy
The hard truth: Without your comment ranking at the top of the thread or at least somewhere there, it won't get much visibility.
Our method:
- Post the comment, wait about 2-3 days. (Immediate upvotes can look suspicious.)
- Then, slowly add 1-2 upvotes/day (could be more depending upon how much upvotes the existing comment has) spread out over several days.
- But key here is to wait for 3 days and let your comment stay there and then slowly add the upvotes.
Step 5: Track and double down
We closely track:
- Clicks to our site
- Brand mentions if we just use our brand name and users find us through a Google search
- Comment survival rate (our removal rate stays under 5%)
- Upvote rankings and positions (to know when to add a few extra boosts)
Data is crucial. It helps us quickly scale efforts on winning threads, rather than guessing and wasting resources.
Our real numbers after 8 weeks of doing this:
- 17,832 qualified website visits
- $32,605 in direct revenue every month
- Avg. conversion rate: 4-5%
- Multiple top ranking Reddit threads driving steady daily signups and sales
The best part? Unlike traditional SEO, results appeared almost immediately without waiting for months to rank.
TL;DR if you want to replicate:
- Use Ahrefs or Google to find high-intent Reddit threads ranking on Google.
- Post genuinely helpful comments from high-karma and active accounts.
- Wait 2-3 days, then boost each comment with 1-2 upvotes every day
- Track results closely and double down quickly on what works.
