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How we went from 0 to 36 signups per day with 0 marketing spend.

Yesterday, Superthread had 36 signups without any marketing spend. This is an achievement we are proud of given that we only launched about 9 months ago.

Here is how we got here…

  1. Create something useful - it's challenging to make something users find valuable. The best approach is to have an external team use your product early in development so you can shape it together. There is no substitute for getting out there.

  2. Retention is everything. If users are not coming back to your product, you have a big problem that needs fixing.

  3. Focus on quality - it's crucial to be thorough to ensure your product is well built. Remember, most people won't tolerate poor user experience or quality.

  4. Make it fast - scaling performance can be tough (like maintaining speed with 10 million records). It seems minor, but cutting even milliseconds can enhance the user experience, as no one likes slow-loading pages.

TL;DR Get out there and work super-hard :-)

p.s. Superthread is an all-in-one project management and wiki app for small teams

on April 15, 2024