How we went from 200 to 2000 users in a week!

Hi,
So our journey so far has been rocky at best. We launched back in May 2021, hoping to get a ton of traffic instantly =) Of course, that did not happen! Our current Project Management tools include:

1. Unlimited Video Conferencing / Recording / Live Streaming
2. Unlimited Boards ( Kanban style )
3. Unlimited Sketch ( aka Whiteboard )
4. Unlimited Pages ( documentation, newsletters, notes, etc... )

In spite of offering a free and a very affordable (pro plan) real-time collab solution we did not see a huge rise in paid signups. But we did get lots of feedback.. and we listened. Turns out many customers were paying an extra $15 /user /month to Calendly to have their meetings scheduled...which was costing them an extra $50-$100/month.

So we got to work, and within a week we released a beta version of our scheduling service. We released it to a selected beta testers, chosen from our existing customer pool, to iron out any bugs. A few days after we rolled it out app-wide. The customer response has been incredible. We did not even have to do any marketing for it as our existing customers did the job for us... if that makes sense. So, within the first week of the feature release we went from an avg of 200 active users to a little over 2000 active users ( many of whom ended up being paid customers )!!!

As I am writing this article I am realizing that the true moral of the story is to always listen to your customers. Whether you have 1 or 1000 customers, everyone one of them needs your attention!

Here are a couple of guides we published to explain the scheduling feature when we released it.

https://cogency.io/blog/how-to-schedule-an-appointment-using-the-scheduling-url

https://cogency.io/blog/how-to-add-the-scheduling-availability