How Wefunder Turned Their Billboard Into a Shareable Tweet That Captured Beehiiv's Attention
I found a tweet from Wefunder on Twitter that filmed a Times Square billboard to announce a video that asked Beehiiv if they could allow their community to invest alongside VCs.
This video is a compilation of comments made by members of the Beehiiv community who back the platform and want to invest in it.
By incorporating this ‘community attention’ video with a billboard, they amplify what Beehiiv’s community says in their brand colors, making it more visually striking than a standard post.
This ‘expensive surprise’ guarantees a public response from Beehiiv.
The value of this ad also lies in its perceived investment. If WeFunder invests heavily in a billboard campaign, it’s assumed they must be successful or credible in this sort of service.
They don’t need to say they are the ‘solution’.
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Wefunder's clever billboard, transformed into a tweet, caught Beehiiv's eye with its witty and engaging message, sparking curiosity and driving social media buzz.