How will you grow this platform?
I am building megaboarding.com , a platform that connects brands looking for brand ambassadors and brand influencers. It is more like a Job board for brand influencers.
I don't have much experience in the e-commerce and influencer marketing space. I am able to reach brands with cold emails and reaching out to them but how will I be able to reach influencers and those interested in becoming a brand ambassadors? Is there a platform I can focus on to grow organically?
all opinion will be highly appreciated.
All marketplaces typically have the chicken and egg problem. It is often tough to decide whether to onboard - the sellers/vendors or buyers. Which side should you concentrate on?
Typically for most cases, you should concentrate on the seller/vendors side by setting up a good expectation that it may take time to generate revenue. Once you have enough people on the ‘supply side’ (sellers/vendors) and are confident that the ‘supply side’ got momentum, start talking to the people on the demand side, or both activities can go in parallel as well. For example, if you are building a Freelance marketplace, it doesn’t make sense to reach out to companies with no freelancers (supply side). So, in this case, ideally, you should be talking to at least 50-100 freelancers and onboarding them on the marketplace. Pick and drill down a niche as much as you can.
Thank you for your insight! I really appreciate.
I will consider building both side of the platform in parallel order.
Thankyou!!