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How would you do SEO for a chiropractor clinic?

I am working on creating workflows for one of our clients and would welcome any particular case study related to Chiropractors. Any point is welcome.

on December 29, 2020
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    I would use Ahrefs to look up the keywords that are ranking for my competition sites. Then I would set the SEO to target the keywords I can rank for with my content, ranking for those will mean the whole site gets more exposure and grow.