How would you do the marketing for my tiny SaaS product?

Hey Jao, I can see that the development of your product is amazing, but I also noticed that you made some mistakes in marketing. However, I am not blaming you for it. You should know that failure is a part of the journey, and it is essential to learn from mistakes. Overall, you have done an excellent job.

I would like to share my opinion on this matter. Firstly, you should start by creating a newsletter for your idea before developing your application and try running a small Facebook ad with a budget of 10 dollars(lifetime budget) for seven days to validate your saas idea If you get more than 50 signups, it means that your idea is 80% worth it, and you can begin developing your software.

I also have a great idea to advertise your app. You can apply for the Microsoft Founders Startup Program, which offers a lot of benefits. With this program, you will get $500 ad credit at LinkedIn and more benefits, allowing you to advertise your app for free.

Lastly, I want to remind you that even if you fail a hundred times, you can still succeed on the 101st time. Therefore, please don't give up, as it is the key to success.

Hey Joao,
I recently wrote a short article about it: Low Cost Marketing For Early Stage SaaS.
It's the second most recent article on my Substack page called 'Boring SaaS' (sorry can't paste links here).
Let me know what you think and if you have any feedback.
Cheers,
Nicolas

Hey João. This tool might come in handy for your marketing and distribution strategy: https://www.digitalfirst.ai/ai-strategy

It generates a marketing strategy based on information gathered from a URL. The insights are free, but if you want to use the platform to execute the strategy, there might be a fee. Still, I found the insights it provides quite helpful! Check it out when you get a chance!

I don't want to put off the work you have done but what can your service do that you can't already do with a form backend like fabform

Congrats on the launch! I think this is a very useful tool for gathering user contacts. Have you considered packaging the application into a lightweight Chrome Extension? The Chrome Web Store can be an additional distribution platform for LinkSend. You can request for the "Featured" badge, and that will boost the number of users who can see your app. I built a Chrome Extension app for rephrasing sentences called Phrasely, and have seen some organic user growth from the Web Store.

I can imagine the Chrome Extension functioning similar to an URL shortener: click the browser extension app button, and the new link is created and automatically copied. If I were to use LinkSend, I would prefer to use the Extension version since it would only take 1 click for me to get the created link.

Please keep us posted on LinkSend! Would love to learn more about your findings and learnings. Looks like a promising application!

Cool landing page. How do you prevent submit of fake email addresses? I understand there is not double-opt-in, right?

This is a game changer for a marketer, damn good.
I'd say it would help creators who either -

1. Create reports/templates for giveaways that they currently do on their own or through platforms like Gumroad.

2. A paywall for something premium, that is a use-case for any type of marketer that's running a leads gen campaign.

Love the idea, but I feel you need to rephrase it to a specific use-case, currently, the messaging is not quite there, but the product looks superb, and the landing page is too.

To reach out to such creators, you can go to Gumroad and see the current creators who are currently putting up their products on the marketplace for free, reach out to them to give it a try, go to facebook groups, and join the communities of notion, and contact the template publishers to use your product for free for initial launches.

Get users, solve more problems in the use-case, and then monetise.
If you need my help, follow me on twitter, and let's get connected, would love to help you grow.

I can see the product evolving.

Looks really cool

Side question: How did you generate the Hero image on the website ?

Focus on targeted communities, also i would suggest you to highlight the problems that your prospective customer has and how your product provides solution for it. Start with a newsletter a detailed one.

You want to revolve your approach around showing the public that it's solving a real problem, and not just another shiny tool. Highlight the unmet needs. Write blog posts and make social media content highlighting those real-world scenarios where LinkSend.io would solve issues. Share it in forums where your target audience hangs out. Finally, hit up other businesses and see if you can build a partnership. This is just a start to growth.

This really seems like a difficult product to market because I don't clearly understand what it does that a javascript redirect on form submission doesn't do?

you did!

Hi João! Congrats on completing linksend– it sounds like a powerful tool. 🚀 Now, onto the marketing challenge! Here are a few tips:

Content is King:
Create engaging content around the problem your tool solves. Blog posts, social media updates, or even short videos can go a long way.

Leverage Social Media:
Share your tool on platforms where your potential users are. LinkedIn, Twitter, and even platforms like Product Hunt can give your project a boost.

Collaborate with Influencers:
Identify influencers or thought leaders in your niche and see if they would be interested in reviewing or sharing your tool with their audience.

SEO Optimization:
Ensure your website and content are optimized for search engines. This will help people looking for a solution like yours find you more easily.

Email Marketing:
Since your tool involves capturing emails, consider setting up an email marketing campaign. Provide value and nurture leads.

Community Engagement:
Participate in forums, groups, or communities related to your tool's niche. Be genuinely helpful and establish yourself as an authority.

Referral Programs:
Encourage users to refer others by setting up a referral program. Offer incentives to both the referrer and the new user.

Remember, building momentum takes time, so be patient and persistent. Best of luck! 👍