How would you grow a SAAS for the privacy-concerned?
I have the product ready to go, and am now stuck on how/where to market it.
The web app is https://relaymail.app. It's a service that lets you generate aliases so that you don't expose your real email address. It can be used for burner emails, for testing email sending during development, or for anything else you'll want a burner email address for.
There are Reddit communities and privacy app listing platforms. Sharing few links for you to get started. https://nomoregoogle.com/, https://restoreprivacy.com/, https://github.com/tycrek/degoogle, https://privacytools.io.
Cheers, already familiar with a few of these.
Given you are targeting people who are concerned about privacy, I think it'll be really important for you to also present your business in that way as well. For example, make sure you have a rock solid privacy policy and maybe have dedicated pages for GDPR and anti-spam. We had a similar challenge in our business and did this page for example. https://www.userback.io/gdpr-commitment
Thanks for the feedback, I'll add them to my to-do list!
I can see even more need for this service. I perform Sales Process Audits (software companies hire me to "shop" their company and provide feedback on how good or bad it is). I do these with aliases, so that they don't know it's me when I submit a lead. This would be helpful. Nice work on the app.
Ah, that's a great use case too! Thanks for the feedback :)
Who is your target market and what communities do they use?
Take developers, for example. They tend to be privacy concerned.
What communities are they active on where I could reach them?
StackOverflow, Reddit, HackerNews.
What content do I need to create that would a) be well received on those platforms b) by well received by my target audience and c) relate to the pain my product solves?
Create that content, promote it on those communities, engage with everyone in the replies. Rinse & repeat.
Thanks for the reply! Some good pointers here to get me started, thanks.
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