How would you grow this?

I would look into picking out the best parts from the books, articles and podcasts. Then create tweets like @harrydry does for Marketing Examples.

It should get retweets from the creator and hopefully other community builders.

My 2 cents - I think it is a nice topic in general. For example, I am interested in building a better community than I have right now.

Here is my expectation on what kind of info I would like to get from such a resource:

• (+1 to another suggester) I would expect to have short summaries with useful and actionable info. They don't have to come from books. Even if they exist on other resources, I would love to have them curated and aggregated.
• I would love to see the content of a newsletter before subscribing. For example, what https://www.getrevue.co/explore does - you can browse any issue of a particular newsletter. Coming back to the first point - I am not very interested in receiving books/podcasts but I am interested in a summary.

How to grow: I can say that I know at least one big community in this area on Facebook https://www.facebook.com/groups/7daytrepchallenge/
He utilises Units to share helpful info + he used a FB Messenger bot to upsell his studies, courses and materials. Doing the same wouldn't be original but at least it worth looking at.

I really like curated lists. It's not just books like Goodreads, but for all mediums!

I wonder if there's a hook you can have at the top of your website. Like how Nomad List has "Explore the world - Join a global community of international travelers working remotely around the world". Or Angel List has "AngelList - Where the world meets startups".

It took 20 seconds to figure out what your website is about. A hook could reduce that to 2 seconds so fewer bounces and more sharing.

Looks great! Love the really clean design and the email preview. Makes it very clear.

Perhaps add just slightly more info as to what the page is at the very top. Consider adding a thumbnail preview for the book cover or website page would help the page have more color and variety?

What about sponsoring developer newsletters?

There are tons of newsletters with niche audiences. You might be able to get good rates by targeting small, specific lists based on the interests of your existing customers.

Developer newsletters:

• 100 Newsletters - https://medium.com/commit-push/top-100-newsletters-for-developers-and-designers-727dfc76c9a
• 47 Newsletters - https://www.loggly.com/blog/newsletters-for-developers-and-programmers/
• 42 Newsletters - https://blog.overops.com/42-newsletters-for-developers-the-ultimate-list/

Have you tried dev.to as a community to contribute to?

Maybe you could look on HN, IH, other open source communities for people who've asked how to support open source software dev? I've seen a handful of posts for people asking how they can make money with their open source work.

Maybe you can help them figure out if they can build some proprietary code on top of the open source code and sell that, sorta like what Segment did

You tried any marketing type forums/communities?

product hunt and Hacker News eat stuff like this for breakfast. Have you had any success there?

Ideal thing for social media (influencers)? Find them, follow them, converse with them.

SemRush has a similar solution to track social progress for major networks (w/o GH, emails).

They leverage it as an additional feature to SEO audit. As an idea, you can try to partner with SEO audit providers on either mutual promotion, either on providing a bonus offer to their service.

Alternatively, I would go to LinkedIn and target Influencers / Bloggers or also ppl interested in SEO with paid ads or organic reach.

For whatever reason, the SSL certificate didn't seem to be working and Chrome gave a warning.

Seems like Twitter could be a natural medium? Maybe you can do a twitter thread each morning with a list of interesting headlines, then a tweet saying "click here to listen on your commute" or something

Interesting. What are you trying to test with this form?

If you have a monetisation plan, you can just run FB ads for 50$ to test the sign-up conversion.

Agree that the landing page and UI needs to be polished.

I also have no idea what the experience looks like for the site visitor. Do they get a pop-up when I click invite?

Would be nice to include some other info about the visitor like location, page they're on, how long they've been on the site, etc.

The idea looks great and interesting, although it lacks quite a bit of polish and information, the landing page says very few about the product, and the UI/UX is not very inviting (or in other words i would not pay $9 month giving my first impression)

If you tackle these issues, i think you can get some growth spreading the word on slack channels, reddit and the sorts for a start

Best of luck

I like that you have a single call to action on the page.

What if you offered to do the install for new customers? Most probably wouldn't take you up on it but it's a great way to signal dedication to support while learning more about your customers. Even a 5-minute install can be intimidating to prospects. Just an idea to remove friction and learn more about your users.

Maybe you're already doing this but I couldn't tell from the page.

As others mentioned, your homepage needs a lot more.

At first glance, this looks like a great idea, but the problem is there is not enough information as to how the product will work. For example, will there be audio? How will it look to the user, how will the user identify themselves to be selected?

As an extension, put up a video instead of a gif.

On growing, it is actually good that you are reaching out to the first set of users, it also functions as user interviews. If you are looking to grow in a more scalable manner I suggest you also start writing how video can help in various use-cases.

Yep I agree with others are saying. A bit of polish will really go a long ways.

Is it possible to identify useful points from a split streaming session to highlight to people somehow?

I'd recommend you try posting tutorials on YouTube. I've done a few on animated videos for the Music for Makers channel, and they performed better than I'd expected. Animation is a frequently searched topic on YouTube.

I think these types of things can work great with personal recommendations, is there any way you can get the word out through your current network? Or attend some local meetups?

I'd see if you can scrape Yelp or pull from their API the menu photos they list (they use ML to separate them) and do something like the top 20 restaurants in major cities so that you can build out a large database and get rid of the chicken/egg problem.

I would guess LinkedIn may be a good place to try to find people who are interested in this stuff. Have you tried searching for discussions/pages/groups on topics you cover?

I agree with @yash_ambardekar that the headline and everything first made me think that it was something for personal garage management. Even some illustrations of mechanics or something could be a big help with getting it across quickly.

This is small and it's likely planned for when you get some more customers, but I'd recommend putting it on it's own domain.

I imagine you'd run into issues trying to get US customers with the Euro pricing. In case you want to go after the US market, it would be worth dynamically changing that based on IP.

I think it would be worth investing a few hundred euro into Facebook ads that are targeted towards mechanics.

I imagine theirs a trade magazine or some quarterly gear magazine that a lot subscribe to. It might be worth trying an ad in there as well.

Lastly, I wouldn't be surprised if some Facebook groups exist for mechanics. I'd definitely recommend trying to join them, contribute in any way you can and see if any of them allow you to sponsor the group for the month.

I reckon you have quite a few options for marketing. Two thoughts that come to me immediately:

• Old school face to face in the beginning. Like has worked for you already. I suspect many garage owners care more about cars and being great mechanics than they do about looking for ways to make business more efficient.

• There are a TONNE of mechanic/garage type videos and channels in YouTube. Get in front of them and make some sort of deal to get your product mentioned or maybe look at YouTube pre-roll ads. There will be plenty of mechanics using YouTube to work out how to fix car issues for sure!

This channel which specialises in DENT REMOVAL has 41k subscribers! https://www.youtube.com/channel/UCf3naKG1ylbuu92v4ivIRkg

I took a quick look at the site, and I assume you're selling to car service shops? When I first landed on your site, I wasn't sure if you were trying to help homeowners organize their garages. But once I read past the main headline, it became clearer.

That said, I'm advising a company called TireTutor (https://tiretutor.co) and it seems like their customers would be your customers. What worked for them, with landing their first 60 dealers as customers was direct outreach and having an in-person meeting with the GM at a service shop or dealership. If you are selling to service shops, I think the online marketing channel is a little challenging, because that customer is not very tech-savvy and is not online a whole lot (at least from my experience helping TireTutor).

So it seems like your gut instinct aligns with what worked for that other company.

I can see whole teams using it, tagging them according to their roles, people learning from one another via the whiteboards they create, commenting/analysing what is created. It would be interesting to see what it looks like in action so others can visualise it better.

Like the concept for Pigeon SMS. I reckon some tweaking to the design might help the product sell itself a bit more. And maybe start including some testimonials and logos of current clients to add legitimacy and build confidence.