How would you grow this?
Hey Indie Hackers,
I hope you're all doing great! I'm here seeking some advice and guidance on finding customers for my product, Snoop Hawk. I'd love to hear your thoughts, strategies, and any tips you might have.
What is Snoop Hawk?
Snoop Hawk is a web research automation tool designed to make monitoring websites for changes a breeze. Whether you're tracking your own site for design flaws, keeping an eye on competitors' updates, or monitoring any website for specific changes, Snoop Hawk can help automate the entire process. Here's a quick rundown of its primary features:
- Job Setup: Enter the job name, website URL, and desired viewport size.
- Question Customization: Define questions for the job—choose from free-form responses or multiple-choice questions.
- Add Trigger: Set up email notifications based on specified answer criteria.
- Scheduling: Schedule the job to run at a specified date and time.
- View Results: Analyze detailed answers and insights directly linked to your questions.
Use Cases:
- Web Designers/Developers: Regularly check your website for design issues.
- SEO Professionals: Monitor competitor websites for changes in content or structure.
- E-commerce Businesses: Keep track of competitors’ new product launches or price changes.
- Market Researchers: Automate the collection of web data for analysis.
My Request:
I'm looking for advice on how to effectively find customers and grow Snoop Hawk. What strategies have worked for you in the past? Are there any particular communities or platforms where you've found success? What types of marketing or outreach have you found to be most effective?
I’d also love to hear about potential use cases you think Snoop Hawk could serve that I might not have considered.
Check It Out:
You can learn more about Snoop Hawk here.
Thanks in advance for your help and insights!
THAT'S AMAZING
I'd select 10 diverse mid and 10 diverse large companies and set up their organizations on your platform. Send them weekly reports on their site and their top three competitors - do this for free and unsolicited. Find companies that would really care about what their competitors are doing - or where their industry is going. Use LinkedIn to find five operational / marketing related folks in those organizations and send them links to the report (via Linkedin or figure out their emails)
Determine what if any of the data they are engaging with. Do this for a couple months to give them a teaser and then if you find people are indeed interacting with it, trim down the info pushing them to a paywall.
Great idea!
Do keyword research, market the solutions not the capabilities.
Who wants an email based on a specific change in a website based on an AI answer from the website? What interesting questions can one ask that doesn't understand capabilities too deeply (like advance users that would go to zappier/make or make their own thing), the most common we can both think of seems pricing. I guess checking for stock (out of stock stuff/low stock opportunities, stuff that comes and goes like aldi/Costco sales, liquidations/opportunity, 2nd hand/free one off items.. like resellers of physical stuff). Coupons/sales/last minute like flights, clearness/discount of a wanted item. News sites of a niche.
Thanks! Love this approach. I gotta focus on the value prop and lead with that!
Yes that's one although I think two other big opportunities are design changes (validate your site looks good after big coding changes) and competitor analysis (see if another site added a new product / did something you might want to know about etc).
It took me a long time on your site to finally understand what it does even with the review here. I also think you should quickly clarify the meaning of "Job" in the context of your site.
Thank you for the feedback. Yes I think you're right I'm not really getting the what it does part through to users efficiently. Any suggestions on use cases I can focus on and talk about?
I gave away 2 nice band tees. People want freeeeeee
thanks for sharing this
GROWTH GOING GOOD
Thanks for the study...
When it comes to finding customers, here are a couple thoughts:
I would automate feedback in the form of a video with a tool such as this one in the email.
People don't like clicking links, so I would send them a simple video with a few words, its entertaining and doesn't require much hassle :)
hey, thats great how are you planning to build/fund this business or the website
its built
I am actually strugling with the same thing for my app taggerapp. Its in a real estate industry and giving me difficulties to find and talk to customers. Do you have any pointers you learned from this post?
I think usually the difficulty stems from a lack of clear definition of who your customers are. You already have some idea (real estate) but try narrowing it down to a persona. Then go to places where then hang out and market to them (online and irl).
Yeah, I actually did narrowed it down to a persona level, but having hard time actually finding those personas and have them respond, so I could interview them.
Thanks @seattlehacker I’ll maybe try narrowing it down even more and think if that helps
You listed many use cases but how validated are they? I'd pick one of them (e-commerce probably if I were to pick), then talk to lots of them to see if this is a real need they would pay for.
If so I'd start with this niche specifically by cold emailing e-commerce business owners moves their competitors are making, then offer them to try your service if they like the idea.
good idea. thanks!
Hi, Snoop Hawk sounds like a powerful tool! Here are some tips to find customers:
Use SEO AI Tools: SEO AI can help you detect webpage keywords and structure, providing initial diagnostics for code issues and text description hints. This optimizes your site and attracts more potential customers. Learn more at SEO AI.
Target Communities: Engage in discussions on GitHub and Stack Overflow (developers), Moz and Ahrefs (SEO professionals), and Shopify Community (e-commerce).
Social Media: Share insights on LinkedIn, Twitter, and relevant Facebook groups to build connections and credibility.
Email Marketing: Offer free trials or e-books to build an email list and run personalized campaigns.
Freemium Model: Offer a free basic version to attract users, then upsell advanced features.
Best of luck with Snoop Hawk!
Thanks!
good bot
Understood. To develop your product, Snoop Hawk is the focal point for defining your target audience, developing a robust online presence, making use of content material marketing, partnering with influencers, supplying free trials, accumulating testimonials, and leveraging SEO and SEM strategies. This complete strategy can help entice and convert clients effectively.
Hey Bilal, I sympathise with the problem as I've been encountering this myself with my project. I'm not a marketer either, so I just wanted a list of foundational tasks I could complete myself when spinning up a new project like your Snoop Hawk. I started putting together a list myself which I check off. I published the list online at marketing-tasks.com if you want to check it out.
bro this never works trust me
Yeh it's pretty basic - good inspo hopefully - I've found it useful
I mean't your strategy of posting about this.
I can see how this looks like a strategy to you. This is how I'm solving the problem you're describing. Good luck.
To grow a home warranty service, focus on targeted marketing to homeowners and real estate agents, emphasizing the financial security and convenience it offers. Build a strong network of reliable service providers to ensure high-quality repairs. Enhance customer satisfaction through responsive support and transparent communication. Offer customizable plans to cater to different homeowner needs. Lastly, leverage customer testimonials and online reviews to build trust and attract new clients.
bad bot