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8 Comments

How would you improve my landing pages?

Hi IH community!

I launched HireVise about 8 weeks ago and after the initial 4 weeks of beta user feedback, I completely revamped my freemium SaaS. With the revamp, I simplified my landing pages.

Would anyone be interested in giving feedback and/or tips on ways to improve?

Specifically for the following questions:

  1. Is it clear what my product is and why it would be used?
  2. Is it obvious what problem is being solved?
  3. Is it distinct who would use this product?

All other feedback is welcome as well!

Thanks!

  1. 2

    I went to the landing page and wasn't blown away but I immediately noticed that the product looked well designed. I clicked on the sample position link, which confirmed for me the product is very high quality.

    So first thing I'd say is make the image clickable, maximize the number of people that experience the product, and tag the text link and the image with a GA event so you know what they're clicking on.

    Edit: sorry, I didn't answer your questions

    The site is very well executed, but the value prop is not super clear to me. Maybe try a headline that's more direct or to the point "Job listings that convert" or whatever your key differentiator is. Doesn't have to be clever if it speaks to their problem.

    1. 1

      Thank you for the feedback!

      So I went in and implemented your suggestions. I changed the lead to: "Complement your candidate search with branded job descriptions that convert. Clean, impactful, and best of all, free." and made the image a clickable link to the sample job page.

      Thank you, again. :)

  2. 1

    Hey man, looking at your site, I do not get a clear idea of why I would go to you over any other product out there that connects recruiters to candidates. There are literally hundreds of such offerings and although your product looks clean, there is nothing particularly special about it from the landing.

    It also seems a bit cluttered actually. I might emphasize the free aspect quite a bit more and maybe tone down the text in the image of the profile, maybe putting grey rectangles even, or a mockup on a computer screen. Have you tested the difference between having a single call to action button with a distinct background that says something along the lines of "Get Started Now, Free" vs having the sign up form on the landing like you do?

    If anything, the sign up form might be a bit much. Definitely take out the password requirements until you go to start filling out the password section if you will keep it in the landing front and center. Your landing is THE most valuable section of your page to convert people and there is no reason to put the password requirements or terms of service, I would clean that up.

    As far as your 3 questions, I think that the first one has the least clear answer. What outcomes can you provide to me, as a recruiter? Who else has used it, and to what end?

    1. 2

      Looks like there is a failure on my part by not explaining what exactly my product does on the landing page and how it helps with candidate sourcing. :)

      Just to clear up some confusion, HireVise does not connect recruiters to candidates.

      What HireVise does do is allow recruiters to create branded job descriptions to be used when reaching out to candidates (looks like this needs to be said on the landing page, not just shown on the features page).

      The problem I'm solving is that when a recruiter reaches out to a candidate, they cannot paste an entire job description in the initial message, while also telling the candidate who they are and who they work for, all at the same time

      How this works today is that a recruiter will reach out to a candidate with an opening and job title and if the candidate is interested, they need to set up a call. My product eliminates this initial call by allowing the recruiter to provide the details about the job and themselves/organization up front in an easy to navigate "profile". Think of "about.me" for recruiters that has a built in sourcing ats for the jobs they create.

      Hopefully this makes it a bit more clear. Perhaps I should just include all that in there somehow, lol?

      I really appreciate the feedback! I'm going to rethink a few things and make some tweaks.

      1. 3

        Oh wow, I did miss the value proposition almost completely, maybe because the features are in a separate page.

        I think that an issue, and you can take this with a grain of salt, is that you are focusing on a technological issue (your description of the problem is that there is a feature missing - no way to easy share a job posting), when people don't care about missing features. People care about the outcome of things. The missing feature is nice and all but the real problem then is that recruiters are wasting time on screening through phone calls, they are not achieving their numbers, and spending time and energy dealing with an un or over qualified candidate. By the way, this needs to be qualified by talking to recruiters, which I hope you have begun doing.

        I would think about how to show this and connect with this real pain that they are having. Promise a solution, but the solution is secondary, if that makes sense.

        Take the features page, you are flipping the hierarchy, I would put the outcomes as headings, i.e.:

        Increase candidate engagement,
        Save time, (or skip the screening call),
        Source Everywhere (instead of optimized for sharing)
        Don't waste time with dead end leads (or a softer language here)"
        

        these would be the headings as this is what people care for, then put the features in the bulleted list.

        Finally, I would put that more front and center, probably in the landing page itself instead of navigating away, keep the navigation in case people want to go more in depth, but show the meat in the front.

        Lastly, this is of course my opinion, but I hope it is helpful

        1. 2

          Came to give feedback but honestly, Javier said everything I was thinking and more. I'd take his advice on clarifying the value prop - I didn't really understand the product until I read your comment. Also from copy perspective, avoid filler words like some in "source with some substance" - they undermine your credibility. Good luck!

        2. 1

          This is great and very helpful.

          I really like your outcome heading suggestions. And yes, I have been talking with recruiters a lot, lol. Currently, the app has about 30 users.

          Thank you, again!

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