How would you market our startup?

I took a look at your website—Great idea! Before talking distribution, I feel there is a mismatch or confusion at the messaging-audience level. For instance, your main USP appears to be the ease of integration of your no-code tool (it’s clear from the words you chose for your IH post, the testimonial on your website and the first 2 FAQs).

However, this USP is not reflected in your H1/title and subtitle. The no-code aspect is watered down because most of the pitch focuses on the benefit for your client’s users (the WOW part for instance) instead of focusing mostly on your client.

I hope this is helpful! Keep it up

First, I would identify who is your target customer.

Nail that down. At the end of this research, you should know, at the very least:

• Where do they hang out online?
• Their pain points?
• What have they tried to resolve the issue?
• How is your product different?
• Who are your competitors?
• What are your customers saying about those competitors?

With this information in hand:

• Go where your customers hang out and be helpful.
• Propose free trials and onboarding support.
• Get testimonials and feedback.
• Show what your product can do. Record videos of you using it. Share those videos and demonstrate how it will help.

For instance if pain point is:

• low conversion to paid after free trial and data points that it is due to new users having an issue figuring out the product, here's how your marketing copy could look like:

# Increase conversion from free to paid by improving the user onboarding experience
## By using Driftly, you can generate product tours without writing any code. The process is simple and produces great results.

You can't market properly and adjust your message accordingly if you don't know who you're selling to.

Fb ads and better copy on your lander :)