How would you market this service?

I would:

1. Search on Google for high ranking articles that share some data (example: some popular affiliate marketers post monthly income reports).

2. Create a useful chart for their article with your tool.

3. Ask if they can include the chart in their article with link credit back to Charttt (benefit for them: a visualization of the data improves their article, it can also be used as a social share image).

This will help their audience discover you and help with SEO as well.

Create a quora account and be an expert in your niche, answer questions that relate to your niche, you can build an audience from there, it takes time but it is worth it.

Join business groups or groups that you think will be your potential customers on facebook and linkedin, spread the word there but do not spam the group.

SEO, blog, blog about your product, create articles about your products.

Cold emailing and cold calling as @kacper wrote.

Target small and medium businesses and startups, i will also like to include (small and medium size real estate companies)

Connect with youtube creators , they can help you spread the word out there e.g there are lot of real estate agents that create contents on youtube, you can contact a creator with maybe at least 3-7k subs. many of their viewers are also agents like them, if the product is very useful, they will help you spread the word by mouth.

Really cool tool. Reminds me of thinkcell.com, you should check it out and learn one or 2 from them as well.
-Create a plugin for Wordpress and others. Sell aggressively using freemium model - give away for free and let user upgrade for one pro-feature or the other.
-Browser extensions would be cools as well.
Just try and a) Let your product own a space in people's mind (e.g. to create jazzy charts, beyond the usual excel and look good on ppt, use ThinkCell, you could create your own space like that, Jazzy charts on your online comms (email, blog, website).
Be everywhere organically as possible, before spending on paid ads.

Hi Dan, that's a pretty cool tool, perhaps you can market it to people running newsletters or directly to newsletter businesses like substack/buttondown.email/convertkit/etc..
Perhaps put some effort in articles/SEO, to attracts people looking for this type of solution. Maybe use it in social platforms to show it's capabilities. I believe that once you start getting traction, the free plan should help you yield more and more users.

And if you don't mind me asking, I'm pretty impressed of what you've built, and as someone just starting out in building websites (very simple crud website for example), what should I learn to get my skills to a level that I can build more complex tools similar to charttt and the likes of it?

Great product!

Quick wins for the homepage:

• case studies on "how others use Charttt" ... (E.g. Zapier showcases how other marketers use their products to spark ideas)
• quick "how to use this" in 3 steps to show the simplicity & ease of the product

This is very cool! It serves such a specific purpose that likely doesn't have a lot of competition in search, so I would start focusing on SEO & content.

I would create as many integrations as you can - Intercom, Mailchimp, Wordpress. I'd start with integrations with a high % of SaaS products (like Intercom). This would be the market most likely to add custom graphs & charts to their subscriber's emails.

Then start building your marketing strategy around these integrations.

Build out your website to include an "Integrations" page. For each integration, create a page dedicated to it. (For, example targeting search phrases like "Add custom charts to Intercom Emails.)"

Most of these products also have dedicated partners/integration page where you can be listed to get the word out.

I would suggest you to build all kind of integrations.. You can ideally have 2 kinds of integration with 3rd party system

1. Display Integration : Integration basically to display the chart
   Example : CMS plugins , Newsletter creators platforms , chat bot platforms, Embeds

2. Data Integration : Integration basically to pull the data from different sources
   Google Sheets , Airtable, Public API etc

Haha I was literally building this last weekend, awesome! I decided to stop though, I could share some things with you. Unfortunately I can't upload images here.

In terms of building a constant marketing channel, I'd create a sort of open data publication that shows different visualisations of current happenings/trends—like a zeitgeist of shareable visualisations. You would have those on major social media channels, basically breaking down interesting, sometimes complex facts, into digestible visualisations that people can share everywhere. This kind of engine could help build viral or steady growth and impressions overtime.

I'd also be happy to share potential design directions with you.

Great idea!

I'd double-down on content marketing, primarily for industries that often use charts. Someone already mentioned writing about email marketing - I'd also write blogs about (using your charts for) case studies, whitepapers, and reports.

Try to cast a wide net with your content. Your product is specific, not a lot of websites need charts like these. But if you start with industries that might need them, you'll be able to see which ones like it the most.

I'm accessing your landing page from mobile so that might be why, but you should also add more examples and edit your landing page copy.

Put the chart examples above the fold - above APIs and everything else. Then, add benefits as your next section. Capture their attention early on, and then tell them why their customers are going to love it (this is definitely a great B2B product).

Another thing I'd love to see you expand on are implementation ideas.

Using your charts with chat bots sounds amazing! But I've never seen that in practice. You could definitely convince a lot more people if you show an example of how it would work. Maybe even add a chatbot to your site? e.g. a chart showing the percentage of different industries who use charts.

I hope this helps! :) Sorry for focusing mainly on content, professional deformation (I'm a content marketer). Good luck and let me know if you'd like me to clarify! :D

First thing that comes to mind for the embedding into emails persona: go to AngelList, filter by market (include all data or analytics categories), scrape all companies, find their emails (use a tool like hunter.io), cold email them saying how your product could benefit them.

Or, use a tool like dux-soup.com to outreach to potential leads on LinkedIn on autopilot.