How would you promote a project that is based on a social media trend?
Hey there! This is Elies. After following IH for a while, I decided it was about time to join the community, so yeah, this is my very first post and I'm feeling the pressure.
You may have recently come across a social media trend / meme consisting on many "hand emojis" pointing towards the centre of the post, which typically contains a custom text or emoji, such as the following one by Netflix Italia:
I had no idea about this trend until my friend Oriol –a fellow indie hacker– called me and told me about it.
Eventually, we ended up creating the basics of webapp that generates custom t-shirts with the meme –the site features a fancy background animation as well–.
You can check it out here: http://pointingemojis.herokuapp.com/
We are aware it's probably a temporary trend and our project is quite simple. However, we would like to try to promote it a bit and see if it can achieve some virality.
We are not sure on where to focus our promotion efforts and we would love to read your thoughts on it.
Moreover, if you have any sort of feedback regarding the project it will be much appreciated as well.
Many thanks!
I think you're spot on about how temporary this is. A couple ideas that come to mind for promotion:
Create a Twitter handle for the project and then engage (like, reply, retweet) with as many people who create those posts as possible. I think you're best audience is the folks that "get it", so a little elbow grease could go a long way. Maybe even make it so you could add the custom text to the URL "?text=My Name" so you could offer to turn their tweet into a shirt and link to a preview.
Make a tweet generator that helps folks generate that style of tweet in the first place. Then perhaps the confirmation message when using it is "wanna make this into a t-shirt?" Seems a generator tool might give you a better chance of a successful launch on PH, betalist, etc. before the trend goes away. And might even help fuel the trend a bit more.
Either way, clever idea and best of luck.
Thank you so much, Gregg, for your comment, we really appreciate it! We will definitely take into account your advice for our next steps.
Seems like a smart effort.
Thank you for your comment, Ron!
This comment was deleted 3 years ago.
Hahah we are glad you liked our "easter egg", thank you for your comment, Mick!