Productized Services October 22, 2020

How would you promote a service with no network effects?

Jimmy Le @lejimmy

My project delivers distressed property information to real estate investors.

In this niche, more competitors usually means worse profits.

I have a suspicion that making the service too accessible is contrarian to the worldview of my audience.

How would you go about promoting this service?

Is there a hidden network effect here I’m missing?

  1. 2

    If you can earn more offering an exclusive service then choose that but offering everyone access even though they would prefer exclusivity doesn't mean they won't use it.

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