How would you spend my marketing budget?
Looking for an advice and kindly suggestion a small brainstorm session to the community.
The product:
A todo list manager focused on housekeeping. 150 of installs, yo.
My budget:
20 USD per week. 80 USD per month.
Target audience:
While everybody are doing their chores my initial focus is at 20-35 age woman with kids.
The main question is how would you spend my marketing budget? What I am looking for is downloads and some conversions into sales.
What I am thinking is about launching "App Installs" campaigns with Facebook and Google ads. WHat I am afraid of is that that types of campaigns demands bigger budget so the platforms could optimise ad showing.
Let's talk! I have limited resources and a niched product. What should I do?
You’re right about FB Ads, ideally you need to have at least 50 conversions every week for the algorithm to complete the learning phase and optimize correctly. But if you can come up with a really good creative I’d give it a shot anyway.
How many weeks would be okay-ish to see the optimizations?
My current best show it to spend all $80 on 2 Facebook ads and set the weekly budget accordingly.
Also I think to focus on app installs and completing the onboarding process event.
It depends. The system will let you see your learning phase progress.
Can you show me the app?
I don't want to mess up my analytics events (I'm currently setting things up), so message me and I will share the app. Thx!
Facebook ads are beneficial but don't you think promotion of such apps in related social media groups. Yes, it would be related to that groups which could be Facebook, Telegram, WhatsApp etc then people would take more interest in installing such apps but keep in mind, particular non-promotional campaign would be required in this regard.
Like 99% of good communities have a strict link policy. It's hard just to jump there with a link. Or am I wrong?
Try messaging people in the group.This has more chances of conversion.
Hi
Not sure if this would be helpful but focus some time on growing your social media profiles (regular posts and joining groups where your target audience would lurk) to see if you can drive traffic to your website without spending as your budget does seem low.
You can also, if you haven't, look at the SEO of your website to increase your organic traffic if there is enough traffice for your keywords (again do this yourself to keep costs down).
I know this doesn't help answer your question in regards to where to spend your marketing budget but don't forget about these free tweaks that can drive potential customers to you.
Regards
Dav
Just spitballing...
Do you have to spend the money?
Yeap, kind of. I have (some) budget and want to boost my growth as see spending money (event a little) as this boost.