How Yannick and Samy scaled Hypefury to 7 figures (case study)
How Yannick Veys and Samy Dindane scaled Hypefury to 7 figures.
š§ The Founder
Iām Yannick, and Iāve been an entrepreneur for over 15 years. In the past, I helped a Dutch startup grow to over 3M ARR.
Today, my focus is Hypefury. I co-founded it with Samy Dindane, and I manage all our marketing initiatives.
š± The Early Days
I met my co-founder Samy on indiehackers. He came up with Hypefury to scratch his own itch.
It was around August 2019 that scheduling had become mildly popular on Twitter, and he observed there was no tool to schedule threads.
He tweeted about it.
That was it. There were no elaborate business plans, strategies, or anything. One weekend, he sat down and coded the MVP. He picked the name āHypefuryā from a GitHub name generator.
It was finished in 3 days, and he shared it with the first circle of users. When it started getting traction, he realized he wanted to grow into a business and set out to find someone who would take care of growth and marketing. He shared this on IndieHackers, and I saw potential in the app. Thatās how we came together and started the business.
š„ Best Growth Hack
We started with just SEO and affiliate marketing. Doing affiliate marketing in the beginning is a great way to get more traction. Youāre outsourcing your marketing to tons of people who you only have to pay when they sell something.
š§ Read the full story here: https://www.zerotosaas.com/articles/how-yannick-and-co-founder-grew-hypefury
