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5 Comments

How you get your leads?

Hey everybody,

Wee need some help from you. What are the main sources, that bring to your website more leads?

We have a SaaS platform, trying to use Google Ads, Facebook Ads, LinkedIn Outreach, Cross-posting. What else should we try?

Thanks!

  1. 5

    I would think about the 19 growth channels, take 1-3 and experiement on them.

    There is no magic answer to growth and leads. It's all about experimenting and trialling out what works right now and for your potential customers.

  2. 2

    TLDR: Investing into too many channels at once and thus not investing into a specific one enough is one of the main startup problems.
    🍍🍍🍍🍍🍍🍍🍍

    Mindset Change: Each platform is different and requieres different levels of sophistication

    Let me give you an example.

    Level 1: Cold Facebook Ad (unaware audience) to get trials
    Level 2: Retargeting a) page visitors and b) 75% video viewers of your facebook video ad (product aware audience) to get trials
    Level 3: Cold Facebook Ad (unaware audience) to get content subscribers (e.g. whitepaper, newsletter, webinar)
    Level 4: Retargeting a) page visitors and b) 75% viewers of your facebook video ad (product aware audience) to get content subscribers.

    In an ideal world Level 1 already works. If it does, that is great. But if not then the issue is not with the channel but the way you approach your audience.

    I don't know how much a lead is worth to you (depends on your trial/customer conversion rate) but if it can't support more than Level 1 inbound marketing might not be the right way for you and you would be better off with sales.

    Also, here are two links that I always share with my mentees when the channels discussion come up.

    PS: If you found my answer helpful and want to stay up to date with marketing tips, check out my LinkedIn where I post 250 days a year.

  3. 1

    The easiest and most cost effective way to get more leads is to cold call.

  4. 1

    Who are your competitors? What are your competitors' customers angry about? Can you see them complaining in public?

  5. 1

    It's hard to give specific advice without knowing more about your business and who you are targeting. Lead generation is not one size fits all.

    Can you share a bit more info?

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