How your one-week free trial is being used for three months and how to convert free trial customers

"People wanting to get multiple free trials see value in the products they abuse. While they will jump through hoops to get another free trial, they can be converted into happy paying customers."

This is the most underrated advice ever. There is value in the product so you can always get them to convert if the other option means they won't have access to the service at all. And the benefit for the company, even if they have to offer the service at a very low rate is that they are still making 'some' money from these customers. That customer will also likely end up being a lifetime/long-term user, so it really is win-win, even if at first it doesn't seem like it.

👋 hi, Stephen Here from Upollo.

I had these problems with a previous indie project and have joined Cayden and the Upollo team to help creators get more happy paying customers.

Happy to answer any questions 😀

Also, Happy to see our article shared here. Thanks Alessandro.

That’s the problem I recently had but with free plans. A user signed up again after the limit was reached.

But I decided not to deal with it now. You gave me a new perspective on the problem. Thanks!

I can propose a generous plan and then try to convert them.

This is really smart. Many founders will focus on trying to get as much money from users when they first sign up, but by offering a generous discount to those who abuse free trials, you're actually gaining a customer where you wouldn't have had one, and the initial discount will pay for itself because that customer will of course stick around (as they have proven they find your service valuable already). Great post.

Even after six free trials this user was not going to convert, until Upollo was used to nudge them in the right direction. This user now pays $199/month, so if this user can be converted from someone who repeatedly trialed every week into a paying customer, anyone can be.

This is crazy lol.

Someone who in fact ended up paying $199/mo would go through all the trouble to create free trial accounts using multiple emails.

That said, this problem can also be combatted by requiring credit cards upfront for the free trial.

I also find...