Indie hackers have once again flexed their value.
Why? In buying The Hustle, HubSpot plans to not only beef up its content for entrepreneurs but also build a more direct sales conduit to indie hackers — a segment of the economy valued at roughly $10 billion.
The Hustle: Founded in 2014 by Sam Parr (@thesamparr), The Hustle has 30 full-time employees and boasts a newsletter audience of more than 1.5 million people. In a casual, quick-paced delivery, the newsletter shares topical tech news, commentary, and other analysis on business stories.
The Hustle’s plans: The San Francisco-based company said it'll offer new podcasts, products, content, and original features. The Hustle’s email will remain free.
Newsletters are trending: The Hustle connects HubSpot with a niche audience of business-focused readers. HubSpot’s acquisition of The Hustle underscores how hyper-focused media is serving as a customer acquisition and retention tool.
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Similar moves: Stripe’s acquisition of Indie Hackers in 2017 is another example of how valuable an audience of determined entrepreneurs can be.
What was in it for Stripe? Indie Hackers is home to a founder-led movement to grow successful businesses and empower one another’s growth. That community in turn creates more opportunities for Stripe to serve growing businesses.
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