HubSpot vs Marketo: which is the better fit for your business?

http://video.sixandflow.com/watch/KZggPyFUJaXQ1dMmnUrWi5?

Usability:
The HubSpot userface is intuitive, easy to navigate and importantly, it's simple. Because the platform spans Marketing, Sales and Services, much of the learnings are transferable across the whole platform. Because it's an all-in-one platform, the integrated rollout across all of your teams is far simpler than you'd expect.

With HubSpot, there's far less learning and maintenance. This means you can focus on doing what you're really there for - the revenue-generating activity and creation of remarkable end-to-end, full-funnel experiences for all your customers.

Marketo offers a great product that integrates exceptionally well with Salesforce and Dynamics - two of the industries leading CRMs. But that's also it's downfall: it's still an isolated tool. Moreover, because this means you're ultimately going to be dealing with two platforms at once, deploying Marketo can also mean twice the learning curve pain during its integration.

One of Marketo's greatest assets, customisation, is also its greatest weakness. Because there's more to maintain, it means there are more moving parts to support. Or in other words, you might find you're spending more time tinkering with the engine than you are driving the car.

Usability winner: HubSpot

Learn more about the differences in:

• Enterprise-grade functionality
• Revenue Attribution Reporting
• Account-Based Marketing
• Higher Capacity Limits
• Pricing
• Features

https://www.sixandflow.com/marketing-blog/hubspot-vs-marketo