Ahhh one of the perennial SaaS conundrums:
Require a credit card at signup? Or let people use the free trial without one?
It's a question I have been interested in for some time, as I'm sure you have.
For the record, Bannerbear has always been a "no credit card required" type product but that all changed for about 2 hours yesterday when I added a credit card trial-wall. If you had signed up in that small window, you would have seen something like this:
Which is unashamedly inspired by Ahrefs.
In order to continue to the free trial, you would have to enter credit card details. The trial / card capture was all handled with Stripe Checkout.
But two hours later, I removed it... Why?
Firstly, here's why I added it in the first place:
However, the moment it was live, something just felt... wrong.
It was just a gut feeling so it's hard to rationalize, but I think it felt wrong mainly due to these reasons:
I think it's the last one that unsettled me the most.
One of my main takeaways from My $10K MRR Journey was:
Find out what works for you then do more of it
It's a simple, obvious formula but it works. It is what got me from sub $1k to $6k and then $10k in MRR:
For me that formula was simple, keep the app as open as possible, write tutorial content, and let people play.
And here I was, making big changes to the onboarding flow with no data to support the decision. Basically ignoring my own advice.
So I rolled back the changes.
Sometimes you need to take a step back and realise that things are working fine, growth is good, just keep doing more of what you've been doing.