Before adding the trial version customers would need to purchase a license to access the library files. To give some purchase security I offered (and still do) a refund period of 60 days.
To reach developers working for Webdesign agencies. In my experience (as someone who worked as a front-end dev) these devs don't want to have to convince their boss or their bosses boss that they require the company credit card to try out some piece of software they found on the interwebs.
It's so much easier to convince someone with a working demo.
I don't ask anything in return, which is how open source kinda works, but I also feel this is a missed opportunity.
With the Doka trial version I decided I did want to get something in return. An email address and hopefully the opportunity to reach out to devs at a later point in time.
I regularly get requests for a trial version, mostly from bigger companies. so this change should eliminate those requests.
What slightly worries me is customers on the trial version not putting in enough effort to implement the library and dropping out.
It's so easy to give up on something if you haven't paid for it.
I played with the idea to just link to a zip file, implementation would be super easy, barely an inconvenience 🙃. But "just a link" would make it impossible to set a term for the trial or capture email addresses.
My goal was to have the trial "expire" after 14 days. I put that in quotes because as this is a client-side library there is no way to actually expire something. Expire means that access to new trial downloads is blocked, the library will stay functional. This should apply some pressure to purchase but also create ample time for devs to do internal company demos of a test integration.
The trial version of Doka shows a "Trial Version" text on top of the editor, and places a "Doka Trial Version" on top of exported images. A developer can obviously remove the code that does this but that makes it just a little bit harder to abuse the code.
Finally I added an "unsubscribe from newsletter" settings field, and presto, push to server, ready for action!
No purchases! Or, almost none, a serious drop. 🙀
It could very well be a mix.
So far, since last Thursday, 10 devs have started a trial. This is with the trial link being very much hidden, it's placed below the license tiers on the pricing page. I'm changing the "get a license" links on the landing page to "start trial" today so hope that will increase the trial number considerably.
Anyway, if you've been wanting to give Doka Image Editor a go, nows the time!
Happy to answer any questions here or on Twitter.