I added an AI agent to my competitor tracking tool
Hey everyone 👋
I want to share a new feature I just shipped for ChampSignal, my competitor monitoring tool.
The backstory
ChampSignal tracks your competitors across websites, Reddit, news, Google Ads, and SEO. When something changes, you get an alert.
The tool worked well. Users got value from it. But I kept hearing the same thing:
"I have 50 competitors and hundreds of alerts. What am I supposed to DO with all this?"
They didn't want more dashboards. They didn't want more data. They wanted answers.
What I built
I built Champ: an AI agent that sits on top of all the tracked data 😎
Ask it things like:
- "What did [competitor] change this month?"
- "Make a battlecard for [competitor]"
- "What are people saying about [competitor] on Reddit?"
- "Give me a quick line about why we're different"
It pulls from real data we've tracked: website changes, news stories, Reddit posts, ad creatives and it gives you very useful intel on your competitors!
The hard part
The tricky bit was making sure it doesn't make things up.
If you ask ChatGPT about a competitor, it might give you old info or just guess. Champ only knows what we've actually tracked. Every answer comes from real events with timestamps.
I chunk the data by time and competitor. When you ask a question, it finds the right pieces and puts together an answer.
What I'm still working on
- Gaps in data: If we haven't tracked something, or lack info, it's hard to give good answers
- Long time ranges: Questions like "how did their pricing change over 12 months?" are hard to answer well.
- Push vs pull: Should Champ tell you things on its own? Or just wait for you to ask?
Why I'm sharing this
I'd love to hear from other founders:
- Do you track your competitors? How?
- Would you use something like this?
- What questions would you want to ask about competitors?
You can try it free for 14 days at https://champsignal.com/champ
Thanks for reading! Happy to answer any questions :)
