I am going to do email warm up differently. Here's how

Email warm-up is a hot topic in cold email. Warming up a new e-mail address, and especially a new domain, is important in order to:

1. Be able to send your full limits, based on Google’s policy of 500/day for Gmail accounts and 2,000/day for G Suite accounts.
2. To get the best possible deliverability to the Inbox.

An automated email warm-up system does the following:

• sends emails from your account to other email accounts
• examines where those emails land, marks them as “not spam” if they end up in Spam
• marks them as “read”, and replies to them as well

The idea is to train Google’s algorithms to see that emails coming from your email account are desirable and highly engaging.

Several email warm-up services have launched over the last year. I examined the other systems, looked at the flaws, and decided to build something better.

Here's what GMass’s automated warm-up system can do (that others can't):

1. One-click setup: Making setup a matter of just one click. No usernames/passwords to enter, no security settings to alter. Because our system works over OAuth, not by logging in.
2. Auto-detect the optimal settings: GMass auto detects what your daily volume and ramp-up should be by automatically analyzing your account’s sending patterns.
3. Multi-message threads: GMass’s warm-up conversations include several back and forth replies as opposed to just one reply, making the email thread seem more natural.
   4.** Auto Inbox decluttering:** No need to set up a Gmail filter manually (in fact, doing so harms the warm-up process). Our system will automatically archive the warm-up emails sent to your Inbox.
4. It’s completely free.

What does an account that’s warming up look like?

When our software warms up an email account, it sends emails from and to that account to simulate conversations. The text of the conversations is auto-generated by a sentence generating algorithm. It often reads like gibberish, but is still in the form of complete sentences.

What exactly does warm-up accomplish?

When you set up a new gmail.com account, you will not be able to send the full 500 emails/day that Google states is the sending limit. If Google allowed every new Gmail account to send its full limits, then spammers would be setting up gmail.com accounts all day long. Instead, reputation needs to be build over time, and the way that’s done is by sending slowly from the account, making sure the emails are read and replied to, and that’s what an automated warm-up solution does.

How many emails will be sent?

When warm-up is first activated, the system analyzes your past sending volume to determine the optimal starting volume/day and the optimal number by which to increase volume every day. For a new account with no sending history, the system will start by sending 2 emails/day and will increase that amount by 2 more emails every day. A schedule might look like this:

Day 1: 2 emails/day

Day 2: 4 emails/day

Day 3: 6 emails/da

Day 4: 8 emails/day

…until you achieve 200 emails/day, at which point warm-up will be automatically turned off.

Every email that is sent is marked as “read” by the receiver. Some of the emails will also be responded to.

Additionally, if your emails aren’t landing in the Inbox, this system can help with that. By sending emails that are automatically engaged with, you’re training Google to increase your domain’s reputation, which should result in better deliverability.

How to warm up an account (be a beta tester)

The backend sending/receiving is fully built, but we do not have a user interface to let you activate and manage the warm-up settings yourself yet. For now, email [email protected] with the account you’d like warmed up, and we’ll get it going for you. Be sure to include the email address you want warmed up and make sure it’s already connected to GMass.

If it’s not connected to GMass, connect it here.

Thanks for reading! Happy to answer questions, and/or respond to feedback.