Hello Indiehackers!
As you read, I am really lost right now about my business and what I should do
May I have 5-10 minutes of your time?
Well, first of all, I'm 22 and currently studying for the last year (Engineer school in France). €30.000 of debts (probably important to notice). I've learned web development when I was 13 but I didn't update what I knew for years now. I know html/css/php/sql/javascript and no framework, everytime I code it's without any framework). I want to learn because I see that today it's a problem for me (scalability, things like that). But I don't have enough time today to take the time to learn something new with school and my business.
Yea, let's talk about my business. I started 3 years ago with e-commerce but always knew I wanted to be an entrepreneur. 3 years that I've started reading books about mindset, business and everything. When I started, I joined a new french e-com group (with more than 20.000 people today) and I am one of the people that run that group right now (administrator).
Because I was a developer, I started to develop Shopify applications to people in e-com, 3-4 applications, all shutdown today because I didn't push it, always wanted to make more app "to make more money".
Well, I wanted to make something bigger, Shopify applications were cool but if I wanted to get rich, I couldn't just do it (even more because I was in french market).
So, January 2019, I started a web application, coded in php/html (pure, remember) to help people find and analyze Instagram influencers (the mistake!). Because the application wasn't ready to be sold as subscription, I started to sell lifetime accounts (another mistake!). I am alone in that project, for development and for marketing.
The problem is that today, I am still running lifetime licenses, at $300 with more than 70 users today. But that is a poison !
Like, I feel really stuck, I don't know what to do, can't shutdown the app, so need to pay for it, so need more people, so new people = new prison
Well, do you have any idea for me?
I'm trying to analyze your product from the website (used Google Translate) and it seems there is no reason to limit it with French. It is not a local product. You can make its English version just in a day or two. Why are you limiting your product?
Hello! Thank you for your reply.
Well, I could easily make an english version but I'm already struggling with french people so I thought it wasn't a good idea.
lifetime is not for life. dont worry.
Yea I know but if they bought like 4 month ago and I just shutdown the app now, They won't like it
Your main options to exit seem to be:
.. Find a buyer. You got 70 customers paying $300 each which is somewhat promising.
.. Give it away for free. Many social media marketing related companies might be interested in getting a new product.
.. Open source it, get enough sponsorships to pay the $200 monthly hosting bills, and then hand over to new maintainer.
.. Get a job and refund customers.
.. Shut it down and vanish. You take hit in moral self respect and public reputation. But probability of legal or financial consequences is low, although not zero.
Also, you'll get more replies if you don't write wall of irrelevant stuff about your personal history starting from age 13 :)
Good luck
Hello! Thank you for your reply. People don't pay me $300 every month actually, they only paid once.
But yea, giving it away could be a solution. Maybe I'm wrong but I don't know if people would like to take a project that isn't really profitable/sustainable
Yea true about the personal history, just wanted to clarify my background :p
Anyway thank you very much!
Although I don't know the details, I think your application might have more potential than you think. 21k in revenue (70*300) is certainly not nothing, and if you've found that many in only the French market, then I can imagine you finding many more if you open it up to English speakers (or even just double down on France, hone your marketing, etc.).
It sounds like you've got three conflicting responsibilities: school, group admin, app. Might it be viable to take a semester off school and to pause your admin responsibilities so that you have 4 months to focus entirely on whether the business can grow?
Subscription isn't strictly necessary. Balsamiq made an awful lot of money with a one-time priced point. (It ended up in the tens of millions, but here's one of their first revenue announcement posts: https://blog.balsamiq.com/hit-100000-in-revenue-time-to-start-looking-up/). What matters is just that you have a way to keep getting new customers.
Maybe the business is worse than it sounds, I dunno. But it's usually easier to go from some revenue to lots of revenue than to start something new. Maybe there's a way to improve it if you can reduce your stress and increase your available time and focus (without burning bridges or destroying your ability to continue with your education and group when you want to, of course).
An alternate possibility is to say fuck it, soak up the extra 200/m as a cost of living, focus on graduating, get a job with a real salary, and then that 200/m won't seem like such a big deal, and you can make a more relaxed decision about it.
Anyway, I don't know the details of your situation, so please ignore/adjust as appropriate for where you're at. Best wishes with it.
Hello!
Yea, definitely, I know 21k in revenue isn't nothing. A lot of people don't even earn a single dollar with their product.
But with all the problems I had I thought it wasn't a good thing to launch the product in english and that it would be better to wait for a better update.
I read the blog post you sent me, really awesome! But yea, as you said, I need to always get new customers every month because in order to provide the solution as I said I have to pay approximatively $230/month. And the fact is that I "only" pay $230/month because I have 70 customers, If I had 700 for example, it would be something like $2000/month (which is +10 customers/month to be break even). You got it, with this business, the one-time payment isn't the good fit (I think).
February 2020 I will be 100% focus on this project because school allowed me to work on it instead of doing an internship. Maybe it will the beginning of something?
As you said, no matter what happens, at the end of the year, I will graduate as an engineer. If everything goes wrong, I can still apply for a "normal job".
Thank you for your time!
If you have less than 100-lifetime subscribers, this is what I suggest that you do:
Get your act together and draw you a business model you can really keep up with that will be healthy for your finance.
Estimate how long the new build or remodel of the old build will take.
Potatoes always 'gon potate so just do this anyway even if a number of users will be rightly vexed:
-send a heartfelt message across to your paid subscribers, individually. And make an announcement to the general public via a blog post, that there will be a temporal shut down so the company may implement updates to serve all and sundry better.
Make known to The Paid Folks that there would be incentives for them even if everything becomes monthly subscription-based, they'll get at list a sub-service that will be an equivalent for a lifetime of free while to others, it will be paid. If it's a remodel.
If it's seemingly a new service, even if it's going to bring some losses, just let them have at least 85% of the new service for free for about 6months the least, if it's really a useful one, be rest assured they'll stay, resubscribe after compensation is done.
Relaunch. Better. Wiser.
Goodluck Champ!
Hello! I will take that comment in consideration ! Will work on it
Thank you!
It best to focus and prioritize in a situation like that.
People tend to joke about those who "wanna get rich" because usually people with that mindset tend to chose to work on projects that seem easy in the short term and make short sighted decisions which might make a quick buck but don't actually don't make much sense in the long term. Then they then to buckle under the pressure when they realize the gravity of their situation and being not properly motivated to overcome the hole they dug themselves, quit by finding some excuse for failure (much easier to do).
The way to "get rich" is to work on a project that you really enjoy that you think has potential to be profitable. Tenacity and persistence is a big part of success and most of the "books about mindset, business and everything" should have mentioned that very successful people in pursuit of their goals/ideas spend a lot of time thinking about what ideas are important to them, and once they decide they simply dedicate themselves to it. My argument is that the idea simply "to make money" is not going to be a strong enough motivator for you to have the type of tenacity required to work and think relentlessly and take the enormous risks of which the end result is only rarely "money". From a normal persons point of view this work and risk seems irrational - they would much rather go to business school and work at a huge corporation or rely on some other such entity that will subsidize them and hedge their downside risk.
From a tactical point of view, its obvious a few naive critical business mistakes have been made (selling lifetime subscriptions without a solid business strategy, not knowing how difficult it would be to scale, limiting your market, over-promising & under-delivering etc.). If I was given this position my options would be to either find a better product/business model or rip the band-aid off and learn from my mistakes and do better next time.
I totally agree with you, but it wasn't only for money here. I really enjoy creating product like this one.
But I didn't know this product in particular would be that hard.
At least, as you said, I learned a lot with it!
Thank you for your reply!
I agree with this. You need to be passionate about what you do and then the work won’t seem like work. It should be fun and you should be aiming to solve someone’s problem.
Hey Mat!
If you still feel working on your app, I would love to check it.
Maybe I could sponsor you while you continue developing the app, in exchange of some share for example.
Let me know, my e-mail is in my profile.
Hey!
We can definitely talk about it! I will send you an e-mail
Anything that is stressful in your life get rid of it. I agree with the others that lifetime means as long as the business is running. In the scheme of things $300 isn’t too much... however, you need to be respectful. I would be transparent and tell the truth that you can’t afford to do it anymore. I like the idea of giving it away or making it open source too. Out of interest did you try selling it? If it’s a good idea and only needs someone with the capacity and skills to run it then maybe they will.
I didn't try to sell it, I don't know if someone would be interested in acquiring this product with all the problems
Giving it can be a solution if I don't find a buyer.
Nobody wants to read that? :p
This comment was deleted 4 years ago
It's much more complicated than that:
.. Fraud charges. Selling lifetime subscriptions starting from early 2019 and shutting down in late 2019 without even trying to get monthly revenue may be considered fraud in some jurisdictions. Very unlikely but not impossible to get into serious shit.
.. Personal liability. Not sure that OP actually operates through "limited liability" entity (C-Corp, LTD), and if not, things are not as simple as "shutting down the company".
.. Reputation destroyed;. OP is admin of 20.000 member eCommerce group and likely got his customers from there. If the product is shut down within year from selling lifetime subscriptions, well he's not gonna be the fav admin, or ever sell to that group again.
... Long term reputation haunting. When you fuck over customers, they can come to bite you in the ass decade later. E.g. One guy i know got article in a major site for his new company and then the comments completely tarnished him due to past actions.
.. Personal integrity. I wouldn't want to be the dude that fucks over customers.
What I thought was to give people the next product I was going to create (something more sustainable) for free. So they won't leave with nothing.