I am working on an idea to help my friend with the problem of SMM tools. Maybe she will be less stressed now?
Actually, she is social media manager. Works inhouse with startups in setting up their social media.
She constantly faces one or another issue with smm tools. Simply put
Current smm tools are kind of static. Do not really adapt well to her changing requirements or experimentation needs.
Different pricing strategies but no plan ever seems to be optimized to her use-case.
Uses more than one tool, or have been forced to upgrade to a more expensive plan, paying for features she do not need.
Became annoying for her. She discussed with me this. So, I decided to build an agile SMM platform that is adaptable to the needs of the modern social media marketers.
Created a landing page for my idea. Named the platform Teyzz (teyzzdotcom). Link for it in comments
I'm thinking to build it, but I'm not sure if it's relevant for other SMM’s. What'd you think? :)
I like the concept, but it all feels a bit vague to me. Meaning, its not concrete enough.
I would like to see something like:
"Here's what Teyzz can do that other Social Media Management platforms CAN'T. ."
Then have Teyzz vs pages, where you cover:
Teyzz vs Later
Teyzz vs Buffer
Teyzz vs HootSuite
Teyzz vs Zoho Social
Teyzz vs OneUp App (made by IH @DavisBaer)
Also, I really don't like the name. I've come to loathe any domain that has a cute/strange spelling of a typically pronounced word/phrase.
I'm guessing it's pronounced "tease". The branding issues related to names like that are too numerous to mention. Suffice it to say, and in IMO, it's a bad idea to use a name like that.
Hope the feedback helps :)
First, thanks a lot for a thorough suggestions. Coming to comparisons. That is what the idea solves. Because, literally there are 100s of smm tools out there. There will always be a tool better than you use. For some buffer seems better but when their needs changes (like having team collaboration) they switch to sprout social and vice verse
One smm tool cannot be better than other.
But an smm platform with building blocks for customization can be. Kind of like a marketplace which will have the important smm features which can be added as plugins. And new features can be added as plugins. This way users will not have to switch between tools for features and get stuck with plans.
There is still lot more to work on it but the core idea is to provide a agile platform with marketplace of features. Users can adjust the tool as needed and pay accordingly.
Teyzz name is based on Hindi language and it means Fast. But I can relate with cute name things. Lol
Thanks again and please do give your feedback again.
I definitely understand what you're saying, but offering too many choices can be just as bad as not offering enough.
You have to be very careful not to overwhelm the visitor with confusing messaging, and saying they can do these 50-60 things with your platform.
This would be similar to a Shopify model, where you have a core set of functions, then a marketplace.
Shopify's marketing & messaging is more about setting up super simple and scalable eCommerce, and not the marketplace. Yet everyone knows how powerful Shopify is because it can be easily extended through the marketplace apps.
But going back to your landing page, there isn't any messaging on it that is truly compelling or simple to understand.
We went through a similar exercise like this on Cartfuel.io the other day.
The current page is a pretty good example of how messaging can be clear and simple to understand:
https://www.cartfuel.io/
Maybe this post from @harrydry will help:
https://www.indiehackers.com/post/my-step-by-step-guide-to-landing-pages-that-convert-9daefb2064
Thanks for the suggestions. Appreciate it. I will go work on these as said.
Hey thanks for the mention Mike 🤓
Hey, @DavisBaer. Been following your work. You are an inspiration for sure. Do give your suggestions as well.
Hey, this seems an interesting idea.
Hey check out the link - teyzz.com/