I analysed 143,146 UK deals to find which retailers actually discount the most

I run BuySignal, an independent UK deals tracker.
Decided to crunch the numbers from our database.

Key findings:

• Sports Direct: 49.8% average discount
• Currys: just 18.3%
• Fashion discounts ~3x more than tech
• Kids clothing most discounted category (48.4%)
• Eau de Toilette averages 43% off vs Eau de Parfum at 28.8%

Full breakdown with charts: buysignal.co.uk/uk-retail-discount-report-2026

Happy to answer questions about the data.