...to understand exactly what info they want when considering a SaaS purchase.
These are the top five highlights from what I learned:
Have a pricing page! If you can't share exact pricing for some reason, try one of these alternative approaches (created by an acquaintance of mine): https://businesscasualcopywriting.com/show-pricing-on-website/
It seems obvious to have a page on your website targeting '[your_brand] alternatives] positions your offering against your competitors.
But only 2 of the 50 biggest SaaS companies do this!
This is another under-leveraged opportunity.
Buyers want someone to spell out for them why they should spend money on your solution.
Make it easy for them!
Startups fail all the time. It’s not a secret.
Buyers want to know that the effort they put forth–convincing management, setting up and integrating your solution, convincing employees to use it–is going to be worth it in the long run.
Does your company have meaningful funding? Well-known investors? Is it profitable and self-sustaining? Does it have experienced leadership?
In your company’s About Us page, make sure you convey anything that can reassure buyers that the company is robust and set up to thrive.
I hope that's at least somewhat helpful to the folks here!
If you're interested, the full results are detailed here: https://www.mikesonders.com/saas-website-content/