I build a tool (Bersyn) that measures which products AI models recommend in a category, so I run a lot of these scans. This week's was observability, and it was the cleanest example yet of a pattern I keep hitting.
I asked ChatGPT, Claude, Gemini and Perplexity the question a real engineer types: what should I use to monitor and debug my SaaS in production. Then I counted who actually got named, each tool measured in its own home category.
Better Stack: named in 0 of the answers, on all four models.
Axiom and Highlight: only Claude, nobody else.
OpenStatus: only Perplexity.
What gets named instead, every time: Datadog, Splunk, Pingdom, LogRocket, Cachet. The names that owned the monitoring conversation around 2016.
The part that makes it a real problem rather than a funny one: AI is not clueless about the category. It names Sentry in 100% of ChatGPT answers and knows Honeycomb across all four models. So there is room in its map for modern tools. It has just frozen that map around the old incumbents, and everything newer is invisible.
For indie founders this is the scary version of the SEO problem. Search took twenty years to learn you exist. AI is forming its recommendations right now, off thin evidence, and it defaults to whoever dominated the content a few years ago.
Two genuine questions for this crowd:
Has anyone building a dev tool actually seen a buyer arrive after asking an AI for a recommendation yet, or is it still too early to matter?
If you have tried to change what the models say about you, what actually moved it?
The interesting part isn't that Datadog won—it's that the recommendation set seems to have inertia. If AI mostly reinforces products that already dominate its training signal, then "AI SEO" becomes less about ranking and more about earning enough independent mentions to enter that recommendation loop in the first place.
That is exactly it, and you put it better than i have. it is not a ranking you climb, it is a set you are either in or out of, and the entry ticket is independent mentions, not on-page optimization. the uncomfortable part is the inertia compounds: the products already in the set get cited, which generates more mentions, which keeps them in the set. a newer tool is not just behind, it is behind a feedback loop.
The only lever i have seen move it is the unglamorous one, getting named in third-party sources in the exact words a buyer would use. closer to digital PR than SEO. have you seen anything pull a product into the set faster than slow mention-building?