I audited 5 SaaS products for free, here's the #1 conversion leak I found every time

I've been doing free behavioral UX audits for SaaS founders over the past few months.
Different products. Different niches. Different traffic levels.
But one pattern showed up every single time:
The drop-off wasn't at the CTA. It was before it.
Most founders optimize the button. The color. The copy. But users were already mentally checked out 2-3 screens earlier — because something broke their trust or confused their intent.
Here's what I found across the audits:

1. The value prop was written for the founder, not the user.
   It described what the product is — not what the user gets. Big difference behaviorally.
2. The onboarding assumed motivation that didn't exist yet.
   Users were asked to do work before they felt the product was worth their effort. Classic Fogg B=MAP failure — ability was there, motivation wasn't triggered first.
3. Social proof was placed after the decision point.
   Testimonials sat below the fold, after the CTA. By then, the hesitant user had already left.
   Each of these is invisible if you're only looking at analytics. You need to walk the experience as a first-time skeptical user.
   That's the whole job of a behavioral audit.

If you're building a SaaS and you're not sure where your users are dropping off — I'm still doing a limited number of free audits.
Drop a comment or DM me.