Recently I bought a tree and shrub fertilizer. I was standing in my backyard at 9 PM trying to read a tiny label. The support line was closed, and Googled it — different answers, none from the actual label.
Tried YouTube. 1,000+ results. Every video wanted me to subscribe first, loaded with ads, and still didn't answer my specific question.
It made me wonder: why is it still so hard to get the right help after you've already bought a product?
So I built a prototype. Scan the product's QR code, text your question in your own language, and get guidance based on the manufacturer's official instructions. No app. No waiting until the next business day.
I'm now reaching out to manufacturers to validate whether this solves a real business problem.
I'd love honest feedback:
• As a customer, have you ever been in this situation?
• If you work for a manufacturer, would improving the post-purchase experience be valuable enough to invest in?
• What's the biggest reason a company would say "no" to something like this?
Haha, that's exactly where my thinking has been heading. Appreciate the insight!
I think the interesting customer isn't just the person who buys the product—it's the manufacturer. Every support call about "how much should I use?" costs them money. If your QR code answers those questions instantly, it becomes a customer support tool as much as a customer experience tool.
To add more context — every question a customer texts gets logged. For the first time, a manufacturer can see in real time exactly which part of their label is confusing people. That's not just support deflection. That's product intelligence they've never had before.
That's exactly the implication I was thinking about.
I don't think the interesting part is the product intelligence itself—it's the strategic business decision that follows from it, and I don't think I can do the reasoning behind it justice in a thread.
Happy to explain what I mean if it's useful. What's the best email to reach you on?
Absolutely — [email protected]. Looking forward to it.
Just sent it over.
Curious to hear what you think once you've had a chance to read it.