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I Built 20 Websites in One Year — None of Them Worked , Then I Spent 2 Years on One Site and Reached $20,000/Month

If you ask me:
“As an indie developer, is it better to build more — or focus on less?”

I’ll give you an answer that might surprise you.

I tried building 20 websites in a single year.
The result? Not a single one took off.

Later, I did the opposite.
I spent two full years focused on just one direction.
That site eventually grew into a business making a steady $20,000 per month.

The lessons I learned along the way are far more valuable than the number itself.


What I Learned From a Year of Non-Stop Building

That year, I was in full “machine mode.”

Every time I saw an idea, I built it:

  • A small utility site
  • A generator
  • A simple SaaS
  • A content-based website

On average, I shipped a new project every two weeks —
almost 20 projects in one year.

Sounds productive, right?

But the reality was brutal:

  • None of them showed stable growth
  • None of them built real user awareness
  • And none of them made meaningful money

The problem wasn’t effort.
The problem was this:

I was shipping projects, but I wasn’t building a business.


The Turning Point: Stop Spreading Thin, Start Focusing

Eventually, I made a difficult but critical decision:
I shut down everything unrelated and committed to a single direction.

I stopped asking:

  • “What if I just try one more?”
  • “Maybe this one will go viral?”

Instead, I asked myself three hard questions:

  1. Does this product solve a long-term problem?
  2. Can I realistically stay committed to it for years?
  3. Are users willing to pay for the outcome it provides?

That’s when I chose a clear path:
Using AI to help creators produce usable content faster.


Why I Bet on Content Tools

The reason is simple:
A great product with no visibility might as well not exist.

Many indie developers don’t fail because of poor tech —
they fail because they:

  • Don’t know how to showcase their product
  • Can’t clearly communicate its value
  • Don’t have a low-cost way to acquire users

That realization led me to build Textideo.

Textideo – AI Video Creation Platform

I needed a tool that could help me:

  • Turn ideas into visuals instantly
  • Explain features in seconds, not paragraphs
  • Avoid getting stuck in complex editing workflows

Veo 3: Making Product Demos Affordable Again

One of the models I use most inside Textideo is Veo 3.

Veo 3 Model on Textideo

It’s not about flashy effects.
It solves a very practical problem:

How do you explain a product clearly, at the lowest possible cost?

I use it for:

  • Product introduction videos
  • Landing page hero sections
  • Social media demos
  • Quick walkthroughs for new features

What used to take half a day now takes just a few minutes.

When the cost of showcasing your product approaches zero, real experimentation becomes possible.


The Key Insight: Less Doesn’t Mean Slower

Many people think “focus” means moving slowly.

In reality, it’s the opposite.

When you commit to a single direction:

  • Every piece of content compounds
  • Every improvement has long-term value
  • Every share builds on the last

I stopped worrying about:

“How many projects did I launch today?”

And started asking:

“Will this product be stronger six months from now?”


Don’t Fall for the “More Projects = More Chances” Trap

Building 20 websites feels like creating 20 opportunities.

In reality, you’re splitting your attention into 20 pieces.

Projects that actually succeed usually share three traits:

  • Long-term demand
  • Room for continuous improvement
  • The ability to stay visible over time

Tools like Textideo exist to solve that last problem:
helping good products get seen and understood faster.


A Real Talk Moment for Indie Developers

If you’re stuck in a cycle of:

  • Constantly starting new projects
  • Constantly abandoning them
  • Constantly doubting yourself

Here’s the truth:

The problem might not be your skill or effort
It might be your timing and focus

Find a direction worth committing to.
Use the right tools to amplify your message.
And give it enough time to compound.

The results can be very different.


What’s Next?

I’ll still explore new ideas —
but never at the expense of my core focus.

The future belongs to two kinds of people:

  • Those who can stay committed long-term
  • Those who can communicate value quickly

And I’ll keep using AI to combine both.

on December 15, 2025
  1. 1

    It took two years to create, so why is the website domain creation date 2025-06-18?

    1. 1

      It took two years from the initial idea to launch. I made sure all the fundamentals were solid before going live.

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