I built 3 products nobody bought. So I built a tool to find out why.

I've launched three products over the past few years:

CodeDecipher — a code explanation tool
Prompts Alchemy — a prompt engineering tool
A11y iFrame Scan — an accessibility scanner

People visited. Some tried. Nobody paid.

I updated landing pages. Asked for feedback. Posted on Reddit. Still nothing.
The frustrating part? I never really knew why. Was it the pricing? The onboarding? Did people just not get the value? I had no idea.

So I built PersonaIQ.

What it does:
PersonaIQ runs AI personas through your product and tells you exactly where users get confused — in minutes, not weeks. Each persona has distinct behavioral traits. The skeptical CFO always hunts for pricing. The confused senior always struggles with layout shifts. They navigate your site, complete tasks, and report back with friction scores, first-person thought transcripts, and a click map showing exactly where they got stuck.

Why I built it this way:
Traditional user testing costs $500-$3K and takes weeks. Most indie founders never do it. I wanted something I could run in 10 minutes for $49.

Where it stands today:
Live at personaiq.app
Pay per run — $49/5 personas, $89/10, $149/20
Results in under 10 minutes
20 persona archetypes including accessibility personas

What I've learned so far:
Running PersonaIQ on my own landing pages was humbling. Issues I never noticed were immediately obvious when seen through a persona's eyes.
I'm sharing this here because if you're an indie founder who doesn't know why people aren't buying — this was built for you.

Happy to answer any questions. I would love feedback. And if you want to try it, I'm offering the first 10 IH members a 50% off a persona run — Use code INDIEHACKERS.