Hey IH,
I just launched EasyFinance — a budget and expense tracking app aimed
at freelancers and solopreneurs who want something simpler and cheaper
than QuickBooks.
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The problem I kept running into
Every tool was either free-but-limited (Wave, basic spreadsheets) or
expensive-and-overwhelming (QuickBooks at $35-50/mo, FreshBooks at $43/mo).
I wanted something in between — clean UI, real features, honest price.
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What I built
- Income & expense tracking with categorization
- AI receipt/invoice extraction — upload a file, it reads vendor, amount,
date, category. You confirm before it saves anything
- Budget tracking with alerts
- AI chat assistant (ask questions about your spending in plain English)
- Mobile-friendly via browser
- Free tier + Pro at $15/mo
Stack: Next.js 15, tRPC, PostgreSQL, Prisma, Claude API for AI extraction.
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Where I am right now
- MRR: $0 (just flipped to live payments today)
- Users: a handful of friends and family testing it
- Goal: 10 paying users in the next 30 days
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What I'm trying to figure out
1. Best channels to find the first 10 paying freelancers?
2. Is $15/mo the right price, or should I go lower to reduce friction?
3. How much does the free tier matter for conversion?
Would genuinely appreciate any feedback on the product or the go-to-market.
Happy to return the favor and check out what you're building.